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  • 7 Common Misconceptions About Direct Mail Advertising You Shouldn't Believe

    Posted On May 14, 2019 by SalesLeads, Inc.

    With email now ranking as the world's most commonly used communications channel, many packaging equipment sales reps focus their attention on it rather than direct mail advertising. While email certainly offers advantages over generating sales leads for direct mail -- instant delivery, more measurable performance insights, higher level of customization, etc. -- you shouldn't discount the value of this age-old sales tactic. Below are seven common misconceptions about direct mail.

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  • How Case Studies Can Improve Your Facility & Architectural Lighting Company's Sales Strategy

    Posted On May 08, 2019 by SalesLeads, Inc.

    If you're looking for new ways to optimize and improve your facility and architectural company's sales strategy, you should consider using case studies. According to a survey conducted by the Content Marketing Institute (CMI), nearly three in four B2B companies currently use case studies in their marketing and sales efforts. By presenting case studies to prospective buyers, you'll have an easier time convincing them to purchase your facility and architectural company's products or services for the following reasons.

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  • SalesLeads Releases Analysis of Top Trends for Food & Beverage

    Posted On May 06, 2019 by SalesLeads, Inc.

    SalesLeads Inc., released its overall analysis of New Construction, Renovation, Expansion & Equipment Upgrades for companies that serve the Food & Beverage industry for Quarter 1, January 1 through March 31, 2019.

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  • SalesLeads Releases Analysis of Top Trends in Industrial Construction

    Posted On May 06, 2019 by SalesLeads, Inc.

    SalesLeads Inc., released its overall analysis of New Construction, Renovation, Expansion & Equipment Upgrades for companies that serve the Industrial Construction segment for Quarter 1, January 1 through March 31, 2019.

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  • The Complete Guide to Email Marketing for Industrial Construction Companies

    Posted On March 13, 2019 by SalesLeads, Inc

    There are dozens of ways for B2B industrial construction companies to connect with prospective customers, but email consistently ranks at the top. It's simple, easy to use and highly effective at reaching prospects. Unfortunately, some B2B industrial construction companies take the wrong approach when using email. They send the same generic emails to all prospects, only for it to drive few or no sales. If you're experiencing a similar problem, read the following guide on how to perform email marketing for B2B industrial construction companies.

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