Blog

  • A Marketer’s Case Study – Getting Sales to Use a Valuable Tool

    Posted On February 28, 2019 by SalesLeads, Inc.

    As a marketer, I find riding along with a sales rep inspires ideas. I recently went out with a sales rep in order to interview a customer for a case study. I really enjoy getting to meet customers, it’s a great way to understand how a customers think, their process for their choice and their experience before, during and after the delivery and installation.

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  • 5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy

    Posted On February 25, 2019 by SalesLeads, Inc.

    Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.

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  • 11 Pillars of Content Marketing Success for Packaging Equipment Companies

    Posted On February 22, 2019 by SalesLeads, Inc.

    Statistics show that nine in 10 companies use content marketing as part of their packaging equipment company’s lead generation strategy. Defined as the act of creating, sharing and promoting high-quality content for a specific industrial audience such as food, beverage and pharmaceutical, it's become a cornerstone tactic used by packaging equipment companies to attract leads. Whether you're looking to start a content marketing strategy or improve your packaging equipment company's existing content marketing strategy, though, there are a few things you should know.

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  • How to Bring Prospects Back to Your Plumbing, HVAC, or Piping Company's Website

    Posted On February 07, 2019 by SalesLeads, Inc.

    A plumbing, HVAC, piping website is a powerful selling tool that can help your mechanical company reach new customers and increase its market presence. Whether your company sells a product or service (or both), you can use a website to connect with prospects and nurture them into paying customers.

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  • The ABCs of Outbound Lead Generation for Lighting and Building Management Solutions Companies

    Posted On February 05, 2019 by SalesLeads, Inc.

    If your lighting and building management solutions company relies on sales to generate revenue, you're probably aware of the importance of generating leads. Without leads, you won't have targeted lighting or building management prospects to whom you can pitch your products or services. But there are different types of lead-generation strategies, including inbound and outbound. Below, we're going to explore outbound lead generation, revealing its advantages and disadvantages as well as how it compares to inbound lead generation.

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