Blog

  • How to Craft a Unique Selling Proposition (USP) That Drives Your Company's Lighting Sales

    Posted On May 12, 2020 by Evan Lamolinara

    Making the initial contact with a prospective B2B buyer is only half battle when selling a product or service. Whether you contact the prospect by phone, email, direct mail or other methods, you must then convey the value of your B2B company's product or service. Prospects typically won't purchase a product or service unless they believe it's valuable and can benefit their respective business. While not all prospects whom you contact will make a purchase, you can increase your chances of getting a sale by crafting the right unique selling proposition (USP).

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  • How to Call Leads Without Being Pushy

    Posted On February 17, 2020 by Evan Lamolinara

    When calling network equipment sales leads, you should strive to convey the benefits of your company's products or services without sounding pushy. According to HubSpot, roughly one in two buyers believe sales reps are too aggressive with their sales tactics. If a buyer perceives you as being overly aggressive, he or she may look elsewhere for a networking solution to their problem. So, how do you call sales leads without being pushy?

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  • Sales Funnel vs Pipeline: What's the Difference?

    Posted On December 06, 2019 by Evan Lamolinara

    The terms "funnel" and "pipeline" are often used interchangeably when referring to the various stages of a sales lead or prospective buyer's purchasing journey. While similar, though, they aren't necessarily the same. Sales funnels and sales pipelines have their own specific purpose. So, what's the difference between a sales funnel and a sales pipeline exactly?

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  • How to Lower the Bounce Rate of Your Moving Company’s Emails

    Posted On November 29, 2019 by Evan Lamolinara

    What's the average bounce rate of your moving company’s emails? Not to be confused with website bounce rate, email bounce rate is the percentage of your emails that were automatically returned by the recipient. When an email bounces, it doesn't reach the intended recipient's inbox. Instead, it's returned back to you. It's frustrating when you spend your time and energy to craft a sales email, only to have it bounce or returned. With a little optimization, however, you can lower the bounce rate of your moving company’s emails to achieve a higher level of deliverability.

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  • 5 B2B Twitter Mistakes to Avoid in Marketing Commercial Office Furniture

    Posted On November 12, 2019 by Evan Lamolinara

    Are you using Twitter to connect with commercial office furniture leads and prospects? While most commercial office furniture sales reps recognize the value of Facebook and LinkedIn, many overlook Twitter. Twitter, however, is one of the most popular social media networks, you shouldn't discount its value as a commercial office furniture marketing and sales tool. But when using Twitter to promote your company, you should avoid making the five following mistakes.

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