Blog

  • How to Create Conversion-Driving Subject Lines for Your Combustion Company’s Sales Emails

    Posted On February 15, 2019 by SalesLeads Inc

    Email is a powerful tool that can assist boiler, burner and chiller sales reps in reaching their target audience. In fact, statistics show that heating and buyers prefer communicating with vendors using email than any other channel, including phone, live chat and an online contact form. But if you're planning to use email in your combustion company's sales strategy, you should pay attention to the subject lines of your messages. Poorly crafted subject lines will turn prospects away, resulting in few or no sales. By perfecting your subject lines, however, you'll reap the benefits of a higher open rate, which leads to more sales.

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  • What Causes Sales Stagnation for Staffing & Recruiting Companies?

    Posted On February 08, 2019 by SalesLeads, Inc.

    Sales stagnation is a common problem encountered by staffing & recruiting companies. Even if a staffing & recruiting company is currently generating strong sales, it may struggle to generate sales in the future. Known as sales stagnation, it's a troublesome problem that hinders a staffing & recruiting company's ability to grow. The first step to preventing it, however, is to understand what causes sales stagnation for staffing & recruiting companies.

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  • The ABCs of Outbound Lead Generation for Lighting and Building Management Solutions Companies

    Posted On February 05, 2019 by SalesLeads, Inc.

    If your lighting and building management solutions company relies on sales to generate revenue, you're probably aware of the importance of generating leads. Without leads, you won't have targeted lighting or building management prospects to whom you can pitch your products or services. But there are different types of lead-generation strategies, including inbound and outbound. Below, we're going to explore outbound lead generation, revealing its advantages and disadvantages as well as how it compares to inbound lead generation.

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  • 5 Common Mistakes to Avoid When Selling to Your Office Supply Company's Existing Customers

    Posted On January 29, 2019 by SalesLeads, Inc.

    You shouldn't focus on selling your office supplies and services strictly to new customers. Statistics show that existing customers are 50% more likely to buy a new office product than new customers. And when they do make a purchase, existing customers spend about 31% more than new customers. If you're going to sell to your office supplies to existing customers, though, you should avoid making the following five mistakes.

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  • How to Bring Prospects Back to Your Janitorial Company’s Lead Form

    Posted On December 18, 2018 by SalesLeads, Inc

    Attracting high-quality leads is essential to the success of your janitorial company. But what happens when a prospect exits your lead form without completing it? While most B2B companies would simply write off the prospect as a lost lead, there are ways to bring prospects back to your lead form and convert them into a valuable lead. If your janitorial company uses an online lead form, consider the following strategies to attract more returning visitors and generate more leads.

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