Blog

  • 7 Reasons Leads Generated Aren't Driving Sales for Specialty Contractors (And How to Fix It)

    Posted On March 01, 2019 by SalesLeads, Inc.

    Acquiring leads is only one step in the specialty contractors sales process. Equally if not more important is converting those leads into customers. Unfortunately, some sales reps struggle to effectively nurture and convert their company's leads into customers. You can't expect to convert all your company's leads, but optimizing your sales strategy can improve your conversion rate while increasing your company's sales revenue in the process. In this post, we're going to reveal seven potential reasons your plumbing, painting, concrete, HVAC company leads aren't driving sales and how you can fix it.

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  • 5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy

    Posted On February 25, 2019 by SalesLeads, Inc.

    Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.

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  • How to Create Conversion-Driving Subject Lines for Your Combustion Company’s Sales Emails

    Posted On February 15, 2019 by SalesLeads Inc

    Email is a powerful tool that can assist boiler, burner and chiller sales reps in reaching their target audience. In fact, statistics show that heating and buyers prefer communicating with vendors using email than any other channel, including phone, live chat and an online contact form. But if you're planning to use email in your combustion company's sales strategy, you should pay attention to the subject lines of your messages. Poorly crafted subject lines will turn prospects away, resulting in few or no sales. By perfecting your subject lines, however, you'll reap the benefits of a higher open rate, which leads to more sales.

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  • What Causes Sales Stagnation for Floor Coating Companies?

    Posted On February 08, 2019 by SalesLeads, Inc.

    Sales stagnation is a common problem encountered by floor coating companies. Even if a floor coating company is currently generating strong sales, it may struggle to generate sales in the future. Known as sales stagnation, it's a troublesome problem that hinders a floor coating company's ability to grow. The first step to preventing it, however, is to understand what causes sales stagnation for floor coating companies.

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  • The ABCs of Outbound Lead Generation for Lighting and Building Management Solutions Companies

    Posted On February 05, 2019 by SalesLeads, Inc.

    If your lighting and building management solutions company relies on sales to generate revenue, you're probably aware of the importance of generating leads. Without leads, you won't have targeted lighting or building management prospects to whom you can pitch your products or services. But there are different types of lead-generation strategies, including inbound and outbound. Below, we're going to explore outbound lead generation, revealing its advantages and disadvantages as well as how it compares to inbound lead generation.

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