Marketing

  • 7 Reasons Leads Generated Aren't Driving Sales for Specialty Contractors (And How to Fix It)

    Posted On March 01, 2019 by SalesLeads, Inc.

    Acquiring leads is only one step in the specialty contractors sales process. Equally if not more important is converting those leads into customers. Unfortunately, some sales reps struggle to effectively nurture and convert their company's leads into customers. You can't expect to convert all your company's leads, but optimizing your sales strategy can improve your conversion rate while increasing your company's sales revenue in the process. In this post, we're going to reveal seven potential reasons your plumbing, painting, concrete, HVAC company leads aren't driving sales and how you can fix it.

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  • A Sales Rep’s Case Study – Using Search to Expand My Business

    Posted On February 28, 2019 by SalesLeads, Inc.

    As sales reps experience, there are times of the year when developing new customers is a bit more challenging. We rely on our current customers to help pull us through. Sometimes my company has a new product or service that I can introduce to customers, other times it’s a business partner’s.

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  • A Marketer’s Case Study – Getting Sales to Use a Valuable Tool

    Posted On February 28, 2019 by SalesLeads, Inc.

    As a marketer, I find riding along with a sales rep inspires ideas. I recently went out with a sales rep in order to interview a customer for a case study. I really enjoy getting to meet customers, it’s a great way to understand how a customers think, their process for their choice and their experience before, during and after the delivery and installation.

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  • 5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy

    Posted On February 25, 2019 by SalesLeads, Inc.

    Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.

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  • 11 Pillars of Content Marketing Success for Packaging Equipment Companies

    Posted On February 22, 2019 by SalesLeads, Inc.

    Statistics show that nine in 10 companies use content marketing as part of their packaging equipment company’s lead generation strategy. Defined as the act of creating, sharing and promoting high-quality content for a specific industrial audience such as food, beverage and pharmaceutical, it's become a cornerstone tactic used by packaging equipment companies to attract leads. Whether you're looking to start a content marketing strategy or improve your packaging equipment company's existing content marketing strategy, though, there are a few things you should know.

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  • 5 Tips to Your Lighting Company’s Sales Success in a Highly Competitive Market

    Posted On February 20, 2019 by SalesLeads, Inc.

    All profitable markets worth pursuing have competition; it's something that comes with the territory when selling lighting products or services. Too much competition, however, can make it difficult for your commercial lighting or industrial lighting company to succeed. You may exhaust all your resources and time trying to score a sale, only for the prospect to choose a competitor's product or service instead. But this doesn't mean you should give up and seek a different market. Rather, follow these five tips to increase your chance of selling you lighting systems in a competitive market.

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  • How to Shorten Your Process Equipment’s Sales Cycle

    Posted On February 18, 2019 by SalesLeads, Inc

    What's the average length of your process equipment’s sales cycle? Conventional wisdom should lead you to believe that a shorter sales cycle will help your manufacturing company generate more sales than a longer sales cycle. However, that doesn't necessarily mean that you should rush leads and prospects through the cycle. If you're overly aggressive with your approach, you'll inadvertently push them away from your process equipment company. The good news is that there are ways to shorten your manufacturing company's sales cycle while maintaining positive interactions with leads and prospects in the process.

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  • How to Find Email Addresses for Your Engineering Firm’s Cold Emailing Strategy

    Posted On February 18, 2019 by SalesLeads, Inc.

    Used by nearly half of the global population, email has become the preferred communication channel by industrial & commercial buyers. It's easier and more convenient for buyers to communicate with engineering firms using email than by phone, online chat or other methods.

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  • How to Create Conversion-Driving Subject Lines for Your Combustion Company’s Sales Emails

    Posted On February 15, 2019 by SalesLeads Inc

    Email is a powerful tool that can assist boiler, burner and chiller sales reps in reaching their target audience. In fact, statistics show that heating and buyers prefer communicating with vendors using email than any other channel, including phone, live chat and an online contact form. But if you're planning to use email in your combustion company's sales strategy, you should pay attention to the subject lines of your messages. Poorly crafted subject lines will turn prospects away, resulting in few or no sales. By perfecting your subject lines, however, you'll reap the benefits of a higher open rate, which leads to more sales.

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  • What Causes Sales Stagnation for Floor Coating Companies?

    Posted On February 08, 2019 by SalesLeads, Inc.

    Sales stagnation is a common problem encountered by floor coating companies. Even if a floor coating company is currently generating strong sales, it may struggle to generate sales in the future. Known as sales stagnation, it's a troublesome problem that hinders a floor coating company's ability to grow. The first step to preventing it, however, is to understand what causes sales stagnation for floor coating companies.

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