Why Your B2B Company Needs a Content Marketing Strategy
Posted On May 30, 2019 by Evan Lamolinara
Content marketing has become one of the leading strategies used by B2C and B2B companies alike to generate interest, educate the prospect base as well as attract sales leads and generate sales. Defined as the use of high-quality content to attract buyers, it's essentially a form of inbound marketing. Below are several reasons to inform management, sales and sales management why your marketing department needs to develop and maintain a content marketing strategy.
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4 Myths when Exhibiting at an Industry Trade Shows
Posted On May 27, 2019 by SalesLeads, Inc.
Trade shows create excitement as industry professionals all come together in a single location. Meeting other exhibitors, attendees and maybe a couple of speakers gives the sense of anticipation that this is going to be a good year. Then reality sets in. Myth #1: Trade Show Leads Help Keep the Funnel Full Myth #2: Trade Show Leads Bring the Opportunity Further Down the Sales Funnel Myth #3: You Get to Meet the Project Manager, or Decision Maker Personally Myth #4: Exhibitors get a Full List of Attendees with eMails and Phone Numbers
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5 Tips Mechanical Contractors Can Use to Prepare for a Prospect Sales Meeting
Posted On May 27, 2019 by Evan Lamolinara
As a mechanical contractor, you'll probably spend a significant portion of your workday meeting with potential customers. During a typical sales meeting, you'll need to explain the benefits of your HVAC, plumbing and piping company's product or service and why it's a good fit for the B2B sales lead. As a result, the way in which a sales meeting is executed can mean the difference between generating a sale and losing a sale. You can better prepare for a sales meeting, however, by following these five tips.
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Sales Managers: Find Out When to Disqualify Your Sales Team's Bad Sales Leads
Posted On May 24, 2019 by Evan Lamolinara
B2B Sales leads are essential to your company's success. They provide sales reps with prospective customers whom they can target with their sales messages. But it's not just the quantity of B2B sales leads your company generates that matters. Lead quality is equally if not more important than sales lead volume. If a B2B sales lead is low quality and not worth pursuing, you should disqualify it. In this blog post, you'll learn more about sales lead disqualification and when exactly you should disqualify a sales lead.
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B2B Sales: How to Create a Positive Experience for Security Service Buyers
Posted On May 22, 2019 by Evan Lamolinara
Whether your B2B company sells a product, a service or both, you should focus on creating a positive experience for buyers. Statistics show that buyers who are totally satisfied drive over twice the revenue as their dissatisfied counterparts. When a buyer has a positive experience with your B2B company, he or she may return to make additional purchases in the future. Furthermore, satisfied buyers may recommend your B2B company to a friend, family member or coworker, driving even more revenue for your B2B company.
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7 Common Misconceptions About Direct Mail Advertising You Shouldn't Believe
Posted On May 14, 2019 by SalesLeads, Inc.
With email now ranking as the world's most commonly used communications channel, many packaging equipment sales reps focus their attention on it rather than direct mail advertising. While email certainly offers advantages over generating sales leads for direct mail -- instant delivery, more measurable performance insights, higher level of customization, etc. -- you shouldn't discount the value of this age-old sales tactic. Below are seven common misconceptions about direct mail.
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What Is Sales Gamification? And Why Should I Use It?
Posted On May 13, 2019 by Evan Lamolinara
Gamification has become a hot topic among B2B sales reps. While gamification can be used for a variety of purposes, it's particularly effective at motivating sales teams. But what exactly is sales gamification? And why should your company's sales team use it?
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7 Mobile Marketing Tips for Office Furniture Companies to Generate More Sales
Posted On May 10, 2019 by SalesLeads, Inc.
Statistics show mobile devices -- smartphones, tablets, smartwatches, etc. -- are now responsible for over half of all internet traffic. As this number continues to increase, B2B companies can no longer ignore mobile users in their marketing strategy. If you operate an office furniture company, you should adjust your marketing strategy to target these users. By connecting with mobile users, you'll generate more sales while creating stronger brand visibility for your office furniture company in the process. So, how can you reach more mobile users with your marketing messages?
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7 Tips on How to Create an Effective Blogging Strategy for Systems Integrators
Posted On May 09, 2019 by SalesLeads, Inc.
Does your systems integrators company have a blog? Statistics show that over three in four B2B companies currently use a blog to connect with their audience. Even if your systems integrators company only sells products or services locally, blogging is an effective marketing tactic that can drive new leads and help you sell more products or services. But it takes more than just a writing a few blog posts to succeed with this marketing tactic. For an effective systems integrators blogging strategy, consider the following seven tips listed below.
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How Case Studies Can Improve Your Facility & Architectural Lighting Company's Sales Strategy
Posted On May 08, 2019 by SalesLeads, Inc.
If you're looking for new ways to optimize and improve your facility and architectural company's sales strategy, you should consider using case studies. According to a survey conducted by the Content Marketing Institute (CMI), nearly three in four B2B companies currently use case studies in their marketing and sales efforts. By presenting case studies to prospective buyers, you'll have an easier time convincing them to purchase your facility and architectural company's products or services for the following reasons.
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