Marketing

  • Food and Beverage Industry News and Planned Industrial Project Reports - April 2020 Recap

    Posted On May 08, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 64 new planned Food and Beverage industry projects tracked during the month of April. The following are selected highlights on new Food and Beverage industry construction news.

    Read More
  • What Is Lead Velocity in B2B Sales?

    Posted On May 07, 2020 by Evan Lamolinara

    Have you come across the term "lead velocity" when researching B2B sales tips and tactics? If so, you might be wondering what it means. While most B2B sales reps are familiar with leads, many are unfamiliar with lead velocity. Nonetheless, lead velocity is a useful metric for gauging your B2B company's ability to generate leads. To learn more about lead velocity, including what it means and why it's important, let's get started.

    Read More
  • 9 Reasons Prospective Buyers Aren't Opening Your Sales Emails

    Posted On May 06, 2020 by Evan Lamolinara

    Do you use email as a sales lead generation tool to connect with prospective B2B buyers? According to Backlinko, over three-fourths of all B2B companies use email in their sales cycle. It's an effective, low-cost sales lead generation tactic that requires minimal effort. If prospective buyers aren't opening your sales emails, though, you'll need to evaluate your strategy to determine why.

    Read More
  • The Conversion-Driving Power of Video Marketing for B2B Suppliers

    Posted On May 05, 2020 by Evan Lamolinara

    To maximize your B2B company's sales revenue, you should consider using video marketing. Regardless of what exactly your B2B company sells, video marketing can help. It's become an increasingly popular form of digital marketing that offers long-term value, all with little work on your behalf. If you're on the fence about video marketing, keep reading to learn more about its conversion-driving power for B2B suppliers.

    Read More
  • How to Introduce Yourself When Cold Calling B2B Buyers

    Posted On May 04, 2020 by Evan Lamolinara

    Do you use cold calling to generate B2B sales? Assuming you target qualified leads, it can have a substantial impact on your B2B company's sales revenue. According to one study, nearly six in 10 C-level executives to communicate with B2B vendors and suppliers by phone. Because cold calling specifically involves calling leads with whom you've had no prior contact, however, you must quickly introduce yourself while explaining the reason for your call. So, what's the best way to introduce yourself when cold calling B2B buyers for sales purposes?

    Read More
  • The Dangers of Low-Quality Industrial Sales Leads: What You Should Know

    Posted On May 01, 2020 by Evan Lamolinara

    Not all industrial sales leads are made equal. As a sales rep, you're probably aware that some industrial sales leads are more likely to convert than others. You may spend countless hours trying to convert an industrial sales lead, all to no avail, whereas other sales leads may voluntarily purchase your industrial sales company's products or services with little or no work on your behalf. While allowing a few low-quality industrial sales leads to dilute your industrial company's database may sound harmless, it's a serious problem that can jeopardize your industrial company's success in several ways.

    Read More
  • How Content Marketing Can Keep Your Company Afloat During Slow Periods

    Posted On April 30, 2020 by Evan Lamolinara

    Is your moving company experiencing a slow period? There are ups and downs in all industries. When a slow period occurs, however, it can have a serious impact on your moving company's revenue. With fewer sales, your moving company may be pushed out of market by its competitors. The good news is that content marketing can help keep your moving company afloat during slow periods in several ways.

    Read More
  • Why You Should Target Mobile Buyers in Your B2B Sales Strategy

    Posted On April 29, 2020 by Evan Lamolinara

    Are you targeting mobile buyers in your B2B company's sales strategy? If not, you should be. Neglecting to target mobile buyers is a serious mistake that will likely cost your B2B company sales. In this post, we're going to reveal the importance of targeting mobile buyers in the B2B industry.

    Read More
  • 7 Essential B2B Sales Metrics You Need to Track

    Posted On April 28, 2020 by Evan Lamolinara

    What B2B sales metrics do you track? Even if you have a well-planned sales strategy, you really won't know whether it's working unless you track the right sales metrics. By tracking the right sales metrics, you'll see quantifiable data regarding the impact on your sales efforts. Here are seven essential B2B sales metrics that all B2B sales reps should track.

    Read More
  • Cancellation of Trade Shows Have Sales, Marketing & Owners Pursuing Unexplored Lead Generation Channels

    Posted On April 25, 2020 by Evan Lamolinara

    This isn’t an easy time for anyone. Like everyone, we hope this is a rare occurrence and that this will end sooner rather than later. However, we still need to deal with the reality of what’s in front of us. The benefits of being in sales, marketing or a business owner is that we’re creative and resourceful. And right now, we certainly need to be. The shelter in place order has taken out one of our sources for lead generation: trade shows.

    Read More