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How Content Marketing Can Help You Reach Industrial Construction Prospects
Posted On March 20, 2018 by Salesleads, IncMany B2B marketers and sales reps believe content marketing is only effective for certain industries, not including industrial construction. After all, why would a construction company be interested in reading or accessing your content? Moreover, how would this generate leads or sales? Whether you sell construction equipment or services, though, content marketing is a powerful promotional strategy that can yield real results.
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Why You Need to Choose the Right Market Intelligence Solution for B2B Sales
Posted On March 09, 2018Ask any B2B marketer or sales rep and he or she will agree: a market intelligence solution is an invaluable tool for attracting new clients and generating more sales. With this tool, you'll have an easier time connecting with your company's audience and convincing them to buy your products or services. However, it's important to choose the right market intelligence solution, as this can prove even more useful for your company's marketing and sales efforts.
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How to Use Triggers Events for B2B Prospecting
Posted On March 06, 2018A successful B2B sales campaign requires targeting the right prospects at the right time. Whether you're selling a prospect, service or both, you must reach out to to prospects when they are in the "buying" mindset. Otherwise, you'll struggle to convert them into customers. Unfortunately, this is where many B2B sales reps fall short. They fail to understand the specific needs of their prospects or when those prospects are ready to buy. There's a simple solution to overcome this hurdle, however: sales triggers. Also known as a trigger event, a sales trigger is an indication that a prospect is ready to buy. When a sales rep notices a trigger event, he or she should contact the prospect ASAP to increase their chances of sales success. In addition to sales, though, trigger events are also a powerful B2B prospecting strategy.
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14 Important Trigger Events That Every B2B Sales Rep Should Use
Posted On March 02, 2018As a B2B sales rep, you probably know the importance of contacting the right prospects at the right time. Unfortunately, determining who to contact and when to contact isn't always easy. There are certain "trigger events," however, that can help you make these decisions. If you're tired of a sky-high rejection rate, consider the following trigger events in your sales efforts.
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The Power of User-Generated Content in B2B Marketing
Posted On February 28, 2018Content creation and distribution has become a top priority among business-to-business (B2B marketers. According to HubSpot, nearly one-third of B2B marketers have a documented content marketing strategy. Unlike outbound marketing techniques, content marketing attracts clients and customers naturally using high-quality, targeted content. If you're planning to use content marketing in your B2B marketing strategy, though, you should consider seeking user-generated content.
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Improve and Streamline Your Sales Cadence With Market Intelligence
Posted On February 27, 2018According to a study conducted by SiriusDecisions, 65% of companies say their sales reps exhaust too much time and resources on non-sales-related activities like manual data entry. When sales reps become bogged down with tedious and time-consuming tasks, it creates a sluggish sales cadence.
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Using Google AdWords to Drive High-Quality Commercial Construction Leads
Posted On February 21, 2018Are you using Google AdWords to attract B2B commercial construction leads? If not, you should. AdWords is Google's pay-per-click (PPC) marketing platform that allows business owners and marketers to create custom ads that are displayed alongside the search results page. When a prospect searches for a keyword related to your business's products or services, they'll see your ad.
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How to Create a B2B Video Marketing Strategy
Posted On February 19, 2018If video isn't a part of your B2B marketing strategy, you won't be able to capture the millions of users who watch online video. So, how do you create an effective B2B video marketing strategy?
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Convincing a B2B Prospect to Make the Switch
Posted On February 16, 2018Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing with business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.
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5 Tips to Optimize Your Landing Page for More Leads
Posted On February 15, 2018Using a dedicated landing page will almost always drive more leads than using your business's official website. After all, landing pages are designed to achieve a single objective: to entice visitors to take action. Some landing pages are used to drive sales, whereas others drive leads. Regardless, the fundamental purpose is to trigger visitor action. If you're using a landing page to generate leads, however, you should follow a few basic optimization tips to generate the best results.
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