5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy
Posted On February 25, 2019 by SalesLeads, Inc.
Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.
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11 Pillars of Content Marketing Success for Packaging Equipment Companies
Posted On February 22, 2019 by SalesLeads, Inc.
Statistics show that nine in 10 companies use content marketing as part of their packaging equipment company’s lead generation strategy. Defined as the act of creating, sharing and promoting high-quality content for a specific industrial audience such as food, beverage and pharmaceutical, it's become a cornerstone tactic used by packaging equipment companies to attract leads. Whether you're looking to start a content marketing strategy or improve your packaging equipment company's existing content marketing strategy, though, there are a few things you should know.
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5 Tips to Your Lighting Company’s Sales Success in a Highly Competitive Market
Posted On February 20, 2019 by SalesLeads, Inc.
All profitable markets worth pursuing have competition; it's something that comes with the territory when selling lighting products or services. Too much competition, however, can make it difficult for your commercial lighting or industrial lighting company to succeed. You may exhaust all your resources and time trying to score a sale, only for the prospect to choose a competitor's product or service instead. But this doesn't mean you should give up and seek a different market. Rather, follow these five tips to increase your chance of selling you lighting systems in a competitive market.
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How to Shorten Your Process Equipment’s Sales Cycle
Posted On February 18, 2019 by SalesLeads, Inc
What's the average length of your process equipment’s sales cycle? Conventional wisdom should lead you to believe that a shorter sales cycle will help your manufacturing company generate more sales than a longer sales cycle. However, that doesn't necessarily mean that you should rush leads and prospects through the cycle. If you're overly aggressive with your approach, you'll inadvertently push them away from your process equipment company. The good news is that there are ways to shorten your manufacturing company's sales cycle while maintaining positive interactions with leads and prospects in the process.
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How to Find Email Addresses for Your Engineering Firm’s Cold Emailing Strategy
Posted On February 18, 2019 by SalesLeads, Inc.
Used by nearly half of the global population, email has become the preferred communication channel by industrial & commercial buyers. It's easier and more convenient for buyers to communicate with engineering firms using email than by phone, online chat or other methods.
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How to Create Conversion-Driving Subject Lines for Your Combustion Company’s Sales Emails
Posted On February 15, 2019 by SalesLeads Inc
Email is a powerful tool that can assist boiler, burner and chiller sales reps in reaching their target audience. In fact, statistics show that heating and buyers prefer communicating with vendors using email than any other channel, including phone, live chat and an online contact form. But if you're planning to use email in your combustion company's sales strategy, you should pay attention to the subject lines of your messages. Poorly crafted subject lines will turn prospects away, resulting in few or no sales. By perfecting your subject lines, however, you'll reap the benefits of a higher open rate, which leads to more sales.
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What Causes Sales Stagnation for Floor Coating Companies?
Posted On February 08, 2019 by SalesLeads, Inc.
Sales stagnation is a common problem encountered by floor coating companies. Even if a floor coating company is currently generating strong sales, it may struggle to generate sales in the future. Known as sales stagnation, it's a troublesome problem that hinders a floor coating company's ability to grow. The first step to preventing it, however, is to understand what causes sales stagnation for floor coating companies.
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How to Bring Prospects Back to Your Plumbing, HVAC, or Piping Company's Website
Posted On February 07, 2019 by SalesLeads, Inc.
A plumbing, HVAC, piping website is a powerful selling tool that can help your mechanical company reach new customers and increase its market presence. Whether your company sells a product or service (or both), you can use a website to connect with prospects and nurture them into paying customers.
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The ABCs of Outbound Lead Generation for Lighting and Building Management Solutions Companies
Posted On February 05, 2019 by SalesLeads, Inc.
If your lighting and building management solutions company relies on sales to generate revenue, you're probably aware of the importance of generating leads. Without leads, you won't have targeted lighting or building management prospects to whom you can pitch your products or services. But there are different types of lead-generation strategies, including inbound and outbound. Below, we're going to explore outbound lead generation, revealing its advantages and disadvantages as well as how it compares to inbound lead generation.
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The Power of Customer Testimonials for Fluid Handling Companies
Posted On January 30, 2019 by SalesLeads, Inc.
Are you using customer testimonials as part of your fluid handling company's sales strategy? If not, you should. Customer testimonials offer an unparalleled level of transparency into your company's products or services, allowing prospects to make better-informed purchasing decisions. Furthermore, statistics show that nearly two-thirds of facility and plant buyers say testimonials and reviews are valuable. While you can still advertise your fluid handling company's products and services using marketing messages that you create, leveraging the power of customer testimonials is an easy and effective way to boost pump, flowmeter or valve sales.
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