Marketing

  • How to Overcome Sales Stagnation in the Commercial Construction Industry

    Posted On August 08, 2018 by SalesLeads, Inc.

    The success of a commercial construction company is measured largely in the revenue generated by its sales. When you sell more products and services, your company will generate more revenue and, subsequently, become more successful. But many commercial construction companies reach a point where they are no longer able to increase their sales. Rather, their construction bid opportunities become stagnant, resulting in slow growth or even contraction. If your company is in a similar scenario, consider the following tips to overcome sales stagnation.

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  • 5 Tips to Generate More Industrial Sales Leads Using YouTube - marketing

    Posted On August 07, 2018 by SalesLeads, Inc.

    Used by more than 1.3 billion people worldwide, YouTube is the internet's leading video-sharing website. Statistics show that some 5 billion videos are watched on the platform every day. While some of these videos are designed for recreational or leisure purposes, others have commercial intent. In fact, you can use YouTube to generate high-quality industrial sales leads for your company.

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  • How to Increase Open Rates of Office Emails

    Posted On August 06, 2018 by SalesLeads, Inc.

    Open rate is a defining metric for office product or service emails. If you use email to attract leads or generate sales, you should pay close attention to open rates. Defined as the percentage of users who open your email versus those who receive it, it can mean the difference between a positive or negative return on investment (ROI). So, how can you increase the open rates of your office product or office service emails?

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  • Are You Contacting Your Material Handling Prospects at the Right Time?

    Posted On August 06, 2018 by SalesLeads, Inc.

    At what time of the day do you contact prospects in the material handling industry to pitch your company's sales offer? Some fellow industrial sales reps pay little attention to the clock, believing it has no effect on their ability to sell a product or service such as a mezzanine or conveyor system. This couldn't be further from the truth, however. Contacting prospects at the wrong time will lower your chances of scoring a meeting, sale or just picking up the phone, whereas contacting prospects at the right time will have a positive effect on your sales cycle. So, when is the best time to contact prospects with your sales offer?

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  • How to Overcome Price Objectives in the Material Handling Industry

    Posted On August 03, 2018 by Salesleads, Inc.

    One of the most common reasons why material handling prospects decide not to buy an industrial product or service is that it's too expensive. After all, industrial customers are typically business owners and upper-level executives, along with the plant manager, so they base their purchasing decisions on value and not emotion (we'll get to that later). As an industrial equipment salesperson, though, encountering price objection after price objection can be frustrating. Thankfully, there are ways to overcome these objectives and turn more industrial prospects into customers.

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  • 5 Ways to Generate More B2B Industrial Leads Using Video

    Posted On August 02, 2018 by SalesLeads, Inc.

    Are you using video in your company’s industrial marketing strategy? If not, think about using it. According to a survey cited by HubSpot, more than half of all marketing professionals say video offers the highest return on investment (ROI) of any content. Unfortunately, it's also a tool that many servicing the material handling marketplace overlook. Even if you have a successful, effective marketing strategy, include video. Using the five video marketing tactics listed below, you can attract more high-quality industrial leads.

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  • How to Foster Stronger Office Relationships with Your Audience

    Posted On August 01, 2018 by SalesLeads, Inc.

    Marketing to office leads or office customers with personlized messages, emails, and other communications.

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  • 7 Tips on Planning an Effective B2B Commercial Construction Sales Strategy

    Posted On July 10, 2018 by Salesleads, Inc.

    Does your company have an effective B2B sales strategy? Even if your sales team is able to convert prospects into customers, there's probably room for improvement. And by tweaking your strategy, you'll reap the benefits of a streamlines sales process with a higher volume of sales. However, it's important that you plan an effective B2B sales strategy to take advantage of these benefits.

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  • 7 Tips on Planning an Effective B2B Field Marketing Strategy

    Posted On July 10, 2018 by Salesleads, Inc.

    Does your company have an effective B2B field marketing strategy? Even if the sales team is able to convert B2B prospects into customers, there's probably room for improvement. And by tweaking your field marketing strategy, you'll reap the benefits of a streamlined nurturing process with a higher volume of B2B qualified leads. However, it's important that you plan an effective B2B field marketing strategy to take advantage of these benefits. Investing a small amount of your time and energy into planning will greatly improve your sales department’s ability to sell its products or services. So, consider the seven following tips on planning an effective B2B field marketing strategy.

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  • 5 Voicemail Tips to Get More Callbacks for Industrial Sales Leads

    Posted On July 09, 2018 by Salesleads, Inc.

    Not every prospect whom you call will answer their phone. In fact, statistics show that just one-fifth of B2B sales calls reach the intended recipient, with most calls going to voicemail. While leaving a voicemail will increase your chances of success, you should follow a few basic tips to get more callbacks.

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