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How to Grow Your B2B Email List
Posted On February 02, 2018Email marketing consistently ranks as one of the top channels for business-to-business (B2B) marketing. This low-cost, permission-based marketing strategy often yields huge results for B2B marketers. However, the success of a B2B email marketing campaign relies heavily on the number of subscribers you have. If you only have a small list of a dozen or so subscribers, you'll struggle to sell your product or service. So, consider the following tips to grow your B2B email list.
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Why Lead Nurturing is Essential for Office Companies
Posted On February 01, 2018 by SalesLeads, Inc.Many office companies neglect basic lead nurturing. Once they've acquired a lead, they invest little-to-no time into nurturing the prospect. Some office companies believe it's a waste of resources, whereas others believe it offers no real value. Whether you sell an office related product or service, though, lead nurturing is an essential component of an effective marketing strategy, and here's why.
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Untapped Sources of High-Quality Industrial Construction Leads
Posted On January 31, 2018Every business-to-business company needs high-quality leads to succeed, and industrial construction vendors are no exception. The problem, however, is finding these leads. So, if you're an industrial construction vendor, consider the following sources of high-quality leads. While you may already have some sources of leads, the ones listed below may surprise you.
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Converting Industrial Construction Prospects Into Customers
Posted On January 31, 2018Acquiring high-quality leads is only half the battle for business-to-business (B2B) industrial construction companies. Equally, if not more important, is converting those prospects into paying customers. Leads are only beneficial if they translate into sales. Therefore, you should follow some basic types to convert industrial construction prospects into customers.
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5 Reasons B2B Marketers Should Blog
Posted On January 29, 2018Blogging is a powerful channel for business-to-business (B2B) marketing. Whether you sell a B2B product or service (or both), a blog can help you attract more leads and generate more sales. To learn more about the B2B benefits of blogging, keep reading
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6 Things to Consider When Segmenting Your Prospects
Posted On January 25, 2018Every business-to-business (B2B) company can benefit from segmenting its list of prospects. The fundamental purpose of segmentation is to create subsets of prospects who are most likely to buy your product or service. Rather than targeting a general list of prospects in your marketing efforts, for instance, you can target individual segments. With that said, there are a few things you should consider when segmenting your B2B prospects, including the following.
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7 B2B Industrial Construction Marketing Mistakes to Avoid
Posted On January 23, 2018Convincing another business owner or upper-level executive to buy your industrial construction equipment or services isn't always easy. However, you can increase your chances of success by avoiding the following seven mistakes.
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Low-Budget B2B Marketing Ideas That Really Work
Posted On January 22, 2018There's an old saying that you have to spend money to make money. As most business owners probably know, this adage holds true in today's market. However, not all marketing strategies have to cost an arm and a leg. There are plenty of ways to promote a business without spending a fortune. So, if you're looking for some low-budget business-to-business (B2B) marketing ideas, keep reading.
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How to Improve Your Email Deliverability
Posted On January 19, 2018Just because you send a business-to-business (B2B) marketing email doesn't necessarily mean it will reach the intended recipient's inbox. It's not uncommon for emails to land in the spam folder or be blocked by the recipient's internet service provider (ISP). While useful for protecting against spam, these safeguards often flag legitimate emails, preventing them from reaching the intended recipient. So, what steps can you take to improve your email deliverability rate?
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6 Tips for Aligning Sales and Marketing Teams
Posted On January 17, 2018Are your company's sales and marketing teams aligned? If not, your business-to-business (B2B) company will generate fewer sales while exhausting more time and resources. Thankfully, there are some simple ways to overcome this challenge. For some helpful tips on how to align your B2B sales and marketing teams, keep reading.
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