Marketing

  • Lead Generation Tips to Optimize Your Website for More Conversions

    Posted On November 22, 2016 by Robert Smith

    People are often hesitant to share their information on the internet. Maybe they don't trust the vendor, or perhaps they privacy concerns. Regardless, sales and marketing professionals must ease prospects' worries when trying to convert new B2B sales leads through their website. Here are five easy ways to boost your company's conversion rates.

    Read More
  • Is Account Based Marketing Right for My Business?

    Posted On November 18, 2016 by Evan Lamolinara

    Account-based marketing, also referred to as ABM, is a term that has really started to pick up traction in the world of B2B lead generation in 2016. It is a form of marketing in which a business engages with key target customer accounts and the individual prospects/contacts that can be considered stakeholders within various internal functions or departments. If executed correctly, it will communicate unique, personalized messages based on each stakeholder's personal use case. Unlike traditional marketing, it doesn't involve mass marketing techniques or strategies. Account-based marketing is a more methodical, laser-targeted approach. So, is account-based marketing right for your business?

    Read More
  • The 6 Key Elements of Effective Email Prospecting

    Posted On November 17, 2016 by Robert Smith

    Email is a highly effective platform for prospecting new sales leads and generating more sales. Whether you sell a product or service (or both), you should integrate email into your overall strategy. To reap the full potential of this platform, however, you should include the following ingredients in your sales prospecting emails.

    Read More
  • Lead Generation Tip: Email Newsletter Basics

    Posted On November 09, 2016 by Robert Smith

    An email newsletter is an effective platform on which to generate more B2B sales leads. If a prospect is interested in your content, he or she will sign up for your newsletter. Once you have the prospect's email address, you can send them relevant, high-quality content, along with the occasional promotional content to advertise your B2B product or service. For more tips on how to attract leads using an email newsletter, keep reading.

    Read More
  • 5 Common Reasons Why Companies Struggle to Generate More B2B Leads

    Posted On November 07, 2016 by Evan Lamolinara

    Generating new B2B sales leads can be challanging. Decision makers are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to acquire B2B leads.

    Read More
  • 4 Email Marketing Tips to Convert More Sales Leads

    Posted On November 04, 2016 by Robert Smith

    B2B lead generation and prospect nurturing requires a different approach than business-to-consumer (B2C). Your prospects will expect you to understand their challanges and have unique solutions to fix them. Being that your target audience is other businesses, you'll have to adjust your approach accordingly; otherwise, you may struggle to generate new sales leads. So if you're struggling with B2B lead generation, try using the following email marketing strategies listed below.

    Read More
  • Generate More B2B Sales Leads with these Digital Marketing Tips

    Posted On November 03, 2016 by Robert Smith

    Digital marketing offers several benefits over “offline” marketing. Being that nearly everyone uses the Internet, this platform allows companies to promote their business-to-business (B2B) products or services to a larger audience and engage with better qualified prospects. Check out the following B2B digital marketing strategies that will help generate more B2B sales leads.

    Read More
  • How Customized Lead Generation Can Drive Revenue Growth

    Posted On November 01, 2016 by Robert Smith

    Whether your company sells a product, service or both, your team needs high-quality B2B leads to succeed. There are dozens of options for generic sales data, and list services in the market today; but your team will get bogged down with false records, and poor targeting. Instead, you'll need to source data on accurate and precision targeted prospects that you can nurture into new clients. Customized lead generation can help by connecting you with the right prospects, and here's how.

    Read More
  • Tips to Improve Sales Team Productivity

    Posted On October 31, 2016 by Robert Smith

    Even if your sales team currently has a steady stream of new sales leads, chances are there's room for improvement – there's always room for improvement. By optimizing your sales team for greater productivity, you'll reap the benefits of more revenue or a smaller headcount. So, how exactly can you improve your sales team's productivity? Here are 5 tips that are guaranteed to work.

    Read More
  • Why Do Many Companies Struggle to Convert B2B Sales Leads?

    Posted On October 26, 2016 by Robert Smith

    Acquiring business-to-business (B2B) sales leads requires a different approach than standard business-to-consumer (B2C) leads. B2B sales and marketing professionals are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to generate and more convert B2B leads.

    Read More