Sales

  • Account Based Marketing: What You Should Know

    Posted On April 05, 2017 by Evan Lamolinara

    Account-based marketing is a powerful B2B sales and marketing strategy used by companies worldwide. When used correctly, it can deliver high-quality sales leads; increase account relevancy; allow for shorter sales cycles; create a more efficient sales/marketing process; and align marketing processes with account strategies. Unfortunately, however, many B2B companies fail to utilize account-based marketing to its fullest potential.

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  • 4 Signs Your B2B Prospect Database Needs Some "Spring Cleaning"

    Posted On March 29, 2017 by Robert Smith

    With the spring season upon us, there's no better time than the present for business-to-business (B2B) companies to analyze and update their databases. If your company uses a database of prospects to generate sales leads, you should clean it regularly to maintain its quality. Even the best databases will grow stagnant over time, resulting in lower email converstions, poor telemarketing efficiency, and a frustrated business development team. So, how do you know when it's time to clean up your B2B prospect database?

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  • 6 B2B Lead Generation Tools that You Should Be Using

    Posted On March 25, 2017 by Evan Lamolinara

    Are you struggling to generate more B2B leads? Acquiring leads is hard enough. But when your audience is other business owners and professionals, it's even more difficult. Thankfully, though, you can simplify the process by using the right tools. So for a list of the top B2B lead generation tools.

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  • 4 Basic Factors in B2B Prospect Targeting

    Posted On March 22, 2017 by Evan Lamolinara

    One of the most important steps in selling any product or service is defining your target market. In other words, you should focus your sales and marketing efforts on the B2B prospects who are most likely to buy your product or service. So, what factors should you consider when defining your ideal sales leads?

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  • 5 Voicemail Tips for Your B2B Sales Team

    Posted On March 20, 2017 by Robert Smith

    Statistics show that the average salesperson has to make 8 dials to connect with a decision maker. Often, voicemail is one of the view methods to further expose your company to your B2B prospects.

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  • Prospect Nurturing and Why You Should be Doing It

    Posted On March 17, 2017 by Evan Lamolinara

    Lead nurturing has become a hot topic among business-to-business (B2B) sales and marketing leaders in recent years. Not every prospect to whom you promote your company's product or service will buy it during the initial correspondence. By nurturing your sales leads, however, you can often re-enforce your value proposition while further exposing them to your brand.

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  • 6 Simple B2B Marketing Tips

    Posted On March 13, 2017 by Robert Smith

    Can't seem to get anyone to return your call? Well, you could be calling your B2B sales leads at the wrong time. If you call a business when it's closed, it's doubtful anyone will answer. If you are targeting small businesses, it's common for a president or owner to be in the office early and stay late... So consider trying at 7am or 6pm. The bottom line is keep an open mind regarding when to reach out.

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  • Tips for Building Your B2B Email List

    Posted On March 09, 2017 by Robert Smith

    Few marketing platforms offer the same level of versatility as email. You can send promotional messages to thousands of your B2B prospects, efficiently generating conversions. Of course, email is also cost-effective, costing just a fraction of the cost of traditional platforms. But if you plan on using email to promote a business-to-business (B2B) product or service, you'll need to first build a list.

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  • Making Online and Offline Lead Generation Strategies Work Together

    Posted On March 07, 2017 by Evan Lamolinara

    Should you focus on promoting your business online or offline? Rather than choosing between one or the other, why not incorporate both mediums into your marketing strategy. Focusing strictly on one and not the other leaves tons of potential on the table – and that means more sales leads for your competitors.

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  • Do You Know Your True Business Development Costs?

    Posted On March 06, 2017 by Evan Lamolinara

    Little-to-no knowledge of financing and pricing is often cited as one of the most common reasons why small businesses fail. Obviously you can't expect to maintain a profitable business unless you know how much money is being spent, and how much money is being earned. But not all of the costs associated with running a business are obvious. Some are more discreet, making them to difficult to account for.

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