Blog

  • How to Overcome Price Objections When Selling Commercial Construction Equipment

    Posted On January 29, 2019 by SalesLeads, Inc.

    It's frustrating when a sales rep for a commercial construction equipment supplier invests his or her time and energy to find a prospect, only for the prospect to reject their offer because of price. Commercial construction equipment isn't cheap, with full-sized excavators costing anywhere from $100,000 to a half-million dollars. As a result, many prospects reject sales offer because of price. As a sales rep, you can't change the mind of every prospect who objects your offer because of price, but there are ways to deal with this otherwise common objection and score more commercial construction equipment sales.

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  • How to Streamline Your Sign Company's Appointments with Prospects

    Posted On December 27, 2018 by SalesLeads, Inc.

    It's not uncommon for facility managers, plant managers or maintenance managers to schedule appointments to communicate with a supplier. Rather than buying your industrial sign company's products or services immediately, for example, they'll set a specific date and time to talk with one of your company's sales reps so that they gain a better understanding of the product or service. According to ZoomInfo, the average B2B sales rep schedules nearly two dozen appointments with prospects each day, 72.3% of which become verified sales opportunities. Whether your company schedules fewer or more appointments, though, you should follow these tips to streamline the process and increase your company's productivity.

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  • How to Streamline Your B2B Company's Material Handling Cold Calling Strategy

    Posted On December 26, 2018 by SalesLeads, Inc.

    How much time does your material handling company spend cold calling prospective buyers? Even with the advent of digital and online sales channels, many material handling companies such as forklift, aerials, conveyors, AGV, AGC still use cold calling as part of their overall buyer outreach strategy. It's an easy, inexpensive way to promote a product or service to prospective buyers. But not all cold calls will result in a sale. On the contrary, a study cited by HubSpot found that just 1% of cold calls lead to an appointment, and even fewer result in a sale. You can still use cold calling to sell your company's products or services, but you should consider streamlining this tactic so that it doesn't consume all your material handling company's time and resources.

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  • The Truth About What Facility Buyers Want From Telecommunications Equipment Vendors

    Posted On December 24, 2018 by SalesLeads, Inc.

    Running a successful telecom equipment company isn't easy. Whether you sell a product, a service or both, you must reach prospective buyers with your marketing messages and convince them to make a purchase. Because telecom equipment buyers consist of other business owners, executives and professionals, however, many are reluctant to make a purchase, especially if they haven't used your company in the past. By understanding what telecommunications equipment buyers really want, however, you can create a more effective promotional strategy that drives sales for your telecom equipment company.

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  • 5 Tips to Sell More Leases for B2B Commercial Construction Equipment

    Posted On December 21, 2018 by SalesLeads, Inc.

    Not all commercial construction companies purchase their equipment. Because of the high cost of bulldozers, excavators and other equipment, many companies prefer to lease them instead. If you run a B2B company that sells lease contracts for B2B commercial construction equipment, you should target these companies using these five following tips. Doing so will help you secure more lease contracts, thereby boosting your own company's revenue.

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