• Posted On Tuesday, April 12, 2016 by Robert Smith


    One of the biggest mistakes made by salesperson is promoting their products and/or services on a single medium. For instance, some businesses may promote their business only in brochures or trade magazines. Even if this method yields a positive return on their investment, opting to use multiple methods will almost certainly prove useful in generating more leads.

    -Also know as multi-channel or cross-channel marketing, the term “omni-channel marketing” refers to the use of multiple mediums on which a business promotes its respective products and/or services, and find new sales leads. It wasn't long ago when businesses were restricted to using just a few basic promotional methods. Thanks to the advent of the Internet and social media, however, this is no longer the case. Today, businesses have access to a wide variety of promotional methods, and incorporating them into your overall strategy can give you the upper hand against your competitors.

    Benefits of Omnichannel Marketing for Lead Generation:

    Of course, the greatest benefit of promoting your business through multiple channels is the simple fact that you'll reach a larger audience. And when more people see advertisements for your brand, you should see and increase in new sales leads. 

    There are other reasons to embrace omnichannel marketing, however, such as its ability to reinforce your brand. Just because prospects don't make a purchase doesn't necessarily mean that a medium is not worth promoting on. Actively promoting your brand on multiple mediums will place your business's name, logo and other brand elements in front of your audience,  when the time is right for them. 

    Omnichannel Marketing Tips

    • Create accounts for your brand on all of the leading social media networks, including Facebook, Twitter, Google+, Pinterest and Instagram.
    • Connect your social media and other online presences together with links.
    • Engage in offline promotional methods, as well. The USPS offers numerous mail advertising options for small businesses, which can prove invaluable in attracting local sales.
    • Use consistent brand elements across all mediums of promotion. If you use a particular logo on your brochures, for instance, use the same logo on social media and your website.
    • Use email marketing to reach your all of your target prospects, quickly and inexpensively.
    • Consider hiring a sales development rep(SDR). A person in this role would typically work on qualifying leads before they passed to a sales reps, nurture leads that need more development, send initial mailings and information to new prospects, CRM and lead data entry, etc. Essentially, an SDR is there to support the sales team's efficiency and effectiveness. 
    • Don't be afraid to experiment with new marketing mediums. After all, the only way you'll know if a particular medium works is by testing it.
    • Measure the success of your omni channel marketing efforts to see which mediums are generating sales and which ones aren't. Using this information, you can invest more resources into the mediums that drive sales.


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