With a new year upon us, sales and marketing professionals throughout the country are reevaluating their B2B lead generation strategies. There are countless ways to attract new sales leads, some of which are more effective than others. So, what tactics should you use in 2017 to score more sales leads?
Customer relationship management (CRM) software can offer countless high-quality sales leads for your business. But it's important to choose the right type of CRM software. HubSpot CRM is one of the best all-around CRM solutions. To generate sales leads using this software, create an account (it's free) and access Companies > Find Companies > HubSpot Database > choose target prospect specifications, and you're done!
If there's one social media network that you don't want to skip with your lead generation efforts, it's LinkedIn. Assuming your company relies on business-to-business sales, LinkedIn is an invaluable platform on which to attract and engage with new B2B leads. Granted, it doesn't offer the same amount of traffic and exposure as Facebook, but LinkedIn excels in another area: targeting. This is because LinkedIn is designed specifically for professionals and business owners, meaning your target audience probably uses it; you are able to find prospects based on a variety of criteria like: title, location, industry, size, among others.
Of course, you can also score more B2B sales leads in 2017 by using inbound marketing. Inbound marketing revolves around the use of relevant content to entice prospects to seek more information about your business and/or its products or services. The key thing to remember is that your content should be tailored towards your specific target audience. Place yourself in the shoes of a prospect and create content that's relevant towards their needs. You don't have to necessarily promote your product or service, but instead focus on content that's interesting to your audience.
Who says cold calling is dead? While many business owners and salespersons are now using inbound marketing techniques, outbound marketing like cold calling remains an effective strategy to score sales leads. Make cold calling a part of your business's strategy and you'll notice more leads heading your way.
In addition to the HubSpot CRM, there are other databases that can offer high-quality B2B sales leads. Accessing databases such as these can yield countless sales leads for your business. The trick to scoring high-quality leads from these databases is to choose the right ones. Not all databases are worth the time and effort. Some have outdated lists of generic, untargeted leads, while others offer newly updated leads. You should focus on the latter if you want to score more sales leads in 2017. Click here to learn more about about SalesLeads' custom lead generation solutions.