Maintaining a website is an effective way to attract more commercial moving leads. When a business owner or corporate executive is planning to move, they may search online for commercial moving services. Assuming you have a strong online presence, you could easily capture these sales leads, turning them into paying customers. But there are a few things you should know about maintaining a successful website for your commercial moving business.
Of course, some commercial moving companies are still hesitant to create a website, assuming it offers little-to-no benefit. Even if you are currently attracting customers and generating sales, maintaining a website will certainly improve your moving business. It allows prospects to find you more easily; produces greater brand recognition; instills credibility and trust; and serves as a hub on which prospects can learn more about your moving services.
Your commercial moving business's website should contain some key elements to be successful. Among the most important elements is your business's contact information. This includes your business name, address, phone number, fax number and email address. If a prospect searches for a moving company, he or she will want to contact you to discuss their project and evaluate your abilty to execute their relocation. Including your business's contact information on your website allows them to do so.
Furthermore, it encourages Google and other search engines to rank your website for its respective local keywords. If your moving business is located in Denver, CO, for instance, Google may rank your website high in its search results for searches like “moving company” that are made from Denver residents.
It's also recommended that you include a contact form directly on your website, allowing prospects to inquire about your commercial moving services from within your site itself instead. Depending on your site's content management system (CMS), you can possibly achieve this with a plugin or extension. The CMS WordPress, for instance, has several different contact form plugins for this very purpose.
You can't expect your website to attract commercial moving leads unless people actually see and visit it. So, how do you drive traffic to your website after it has been launched? By publishing high-quality content on a regular basis, you'll encourage search engines to crawl and index your site, which in turn leads to organic traffic. You can also pay for traffic using Google Adwords, Bing Ads or Facebook Ads. Paid search advertising such as this is particularly effective, as it offers greater targeting and customization options.