Looking to generate more commercial relocation leads? Check out the tips listed below.
Update Your Website
If you haven't done so already, consider launching a website for your commercial relocation business. Some people assume that business websites are only useful for e-commerce and online sales, but this statement couldn't be further from the truth. Having a fress, new website that is regularly being updates for your commercial moving business will allow customers to find you more easily. Furthermore, it will create greater recognition for your brand, benefiting your business in the long term.
Know Your Audience
You can't expect to sell your commercial moving service without first understanding to whom you are selling. Whether it's corporate offices, retail stores, family-owned businesses, etc., you need to identify your audience before investing your a lead generation service. With this information in hand, you can customize your approach to your target market's needs, which will dramtically improve your reposense rate.
Implement a Referral Program
A referral progam is one of the most effective, yet taken for granted way to generation more office moving leads. It's not uncommon for commercial (and residential) moving companies to offer cash bonuses for referrals. If a customer refers another customer to your business, for instance, you can offer them cash as an incentive. Referral bonuses such as this are a highly effective way to boost sales. And best of all, it's a form of automated marketing, as customers will recommend your business to their friends and coworkers, some of whom may recommend it to their friends and coworkers – and the cycle repeats.
Paid Online Advertising
Assuming you have the available budget, you can generate more commercial relocation sales by advertising on the Internet. Google's Adwords platform is arguably one of the most effective forms of online advertising. It follows a pay-per-click (PPC) format in which you pay a small fee for each qualified click on your ad. But the real benefit of PPC advertising like Adwords is the ability to target specific keywords. You can target your ads to users who search for keywords like “commercial moving company,” “office moving company,” “office relocation services,” etc. You can even target very specific geographic areas too; like "commercial moving companies in Boston". Because these keywords are all highly related to the services that your business offers, you can expect a higher return on your investment when compared to traditional forms of advertising.
Even with all of the online advertising platforms that are now available, mail/print remains one of the most effective ways to promote a commercial moving service. Using this method, you can reach out to companies and office complexes in your specific area, pitching your service to them. Contact your local USPS branch for more information on the different mail advertising packages they offer.