There are more than 27 million small businesses operating in the United States, according to the Bureau of Labor Statistics (BLS). When a business owner makes the decision to relocate, he or she will usually seek the services of a commercial moving company. As such, commercial moving has become a major industry that continues to grow larger with each passing year. But how exactly do you generate more leads for your commercial moving service?
You can always take the traditional route of direct mail advertisements or telemarketing to promote a commercial moving service, but there are other lead generation methods available, as well. So if you're struggling to generate enough commercial moving leads or meet your monthly sales targets for commercial moving services, check out the following outside-the-box marketing ideas.
One outside-the-box technique for promoting a commercial relocation service involves the use of referral rewards. Most sales managers recognize the power of referrals, but few have an actionable plan in place to incentivize more referrals. Basically, you offer customers a bonus, such as a credit for their next move, in exchange for sending new customers your way. The bonus encourages them to spread the word about your service, bringing new customers to your moving business.
Use Branded Boxes
When moving clients, consider using cardboard boxes branded with your company's name and phone number. Sure, most customers will throw them away, but others may keep them for later use. And when these boxes are stored, other people may notice them, including your company's name and phone number. You're already buying the packaging materials, so why not brand it?
Don't underestimate the importance of having a positive reputation. When a prospect is considering whether or not to hire your commercial moving company, he or she may look at the Better Business Bureau (BBB) to see if there are any outstanding, unresolved customer complaints. Failure to closely monitor your reputation could result in complaints being left behind, which may subsequently discourage prospects from choosing your company.
Advertise on the Internet
Of course, you can always use the Internet to attract more customers and drive more sales. Both Google and Bing have their own pay-per-click (PPC) advertising service in which business owners create their own ads, paying only when a qualified visitor clicks them. The great thing about PPC advertising is that you can specify for which keywords you want your ads to show. For instance, you can target keywords like “buy commercial moving service,” meaning your ad will only show when someone searches for this keyword.