Industrial suppliers face a myriad of challenges when it comes to generating new sales leads, especially with content marketing. From where will they source the content? How do they create stellar content that's engaging and relevant to their target audience? How do you avoid overly promotional content? These are just a few questions that industrial suppliers must answer when developing a content marketing plan. The good news is that thinking outside of the box to generate more industrial supply leads can produce dramatic results. Here a few ideas:
Most industrial suppliers already have access to a large library of CAD illustrations, so why not use them in your content marketing efforts? Assuming you have an archive of CAD illustrations, integrate them into your company's website, social media profiles, or other digital profiles. You can even offer the illustrations in multiple formats, including PDF and JPEG.
Parametric Part Number Search
Even if you have a basic search tool on your website, you can go one step further by offering a parametric part number search function. Basically, this allows customers and prospects to access a datasheet of information about the respective part after searching for the part number in the tool. You can also include a call-to-action, such as a “buy now” button, to boost conversions.
Long before there was Facebook and Twitter there were forums. These community-driven sites offer a unique element to a company's content marketing strategy: they encourage user-submitted content. Sure, you can still publish your own unique content on a forum, but the real beauty of this platform comes from the content submitted by other users. Forums don't work for all businesses, but they've proven to be a highly effective platform for industrial companies, due largely in part to the highly technical aspect of this niche.
Of course, you can also perform content marketing for your industrial supply company through a blog. A blog is the perfect platform on which to announce new products, new changes in your company, and helpful advice from leading professionals in your niche. You can even have guest blogs written by professionals who don't necessarily work for your company. As your blog grows in popularity, you can use it to promote your products and services.