As a business-to-business (B2B) marketer, it's important to familiarize yourself with B2B trends; otherwise, you'll get left in the dust by your competitors. In this post, we're going to reveal some critical statistics about B2B marketing and where it's headed.
Whether it's Facebook, Twitter or LinkedIn, social media has become a top source of information for B2B buyers. According to Biznology, more than half (55%) of all B2B buyers use social media to search for information.
With the advent of the Internet and digital marketing, some B2B marketers assume that trade shows are no longer effective at generating leads. This couldn't be further from the truth, however. According to MediaPost, 77% of B2B marketers say they generate a "significant" amount of high-quality leads from trade shows.
According to this infographic, only 50% of B2B websites are mobile friendly. In other words, this means only half of all B2B websites are compatible with smartphones and tablets. These sites will typically load and function fine on desktop computers. When viewed on a mobile device, however, they contain usability problems that hinder the visitor's experience. Of course, this problem is easily avoided by using a responsive web design.
The same infographic cited above suggests that LinkedIn is the most popular social media platform for B2B marketing. According to the infographic, 94% of B2B marketers use it in their overall marketing strategy, while 66% say they get "good" results from the platform.
It's no secret that lead nurturing is an effective way to convert prospects into customers and generate more sales. With that said, however, statistics show that only one in three B2B marketers nurture their leads on a regular basis.
Content marketing has become a leading strategy used by B2B marketers. In fact, statistics show that 89% of B2B marketers use it.
The first B2B salesperson to make contact with a prospect has the highest chance of converting that prospect into a customer. According to Biznology, the first salesperson to make contact will generate 50% of sales -- far more than salespersons who make second or third contact.