Statistics show that the average salesperson has to make 8 dials to connect with a decision maker. Often, voicemail is one of the view methods to further expose your company to your B2B prospects.
As such, you can increase your conversion rate by optimizing your voicemails. Here are five effective ways to get more responses with your voicemails.
Provide Value... Quickly
Arguably, the single most important tip to get more responses from your voicemails is to provide value in your messages. If you're pitching a product or service, don't just list the features, but rather explain to the prospect how it can benefit them. When a prospect hears that your product or service can increase their company's profits, they'll feel more inclined to call back.
As the saying goes, “Practice makes perfect,” holds true when speaking about voicemails. Don't just pick up the phone and start calling random prospects. If you want to get a strong response, you need to practice beforehand. This means creating an outline of your message with all of the necessary information.
Leave Your Numbers... Twice
Of course, you should leave your callback number in the voicemail to increase your chance of getting a response. Many marketing experts recommend leaving your number twice for an even greater chance of success. If the phone cuts out or the prospect cannot understand your number the first time you say it, he or she may hear it clearly the second time.
Keep Your Voicemails Short
Try to keep your voicemails short, focusing on the key benefits of your product or service and why the prospect should buy it. So, what's the recommended cutoff for voicemails? In sales, a good rule of thumb is to keep your messages limited to 17 seconds or less for a maximum response rate.
What does it mean to “give context” in a voicemail? Basically, you want your messages to stand out and get noticed. If you use an automated system to leave generic messages, they'll probably get marked for deletion. However, if you speak from the heart and address the prospect's unique concerns, you'll have an easier time converting that prospect into a paying customer.