Email marketing consistently ranks as one of the top channels for business-to-business (B2B) marketing. This low-cost, permission-based marketing strategy often yields huge results for B2B marketers. However, the success of a B2B email marketing campaign relies heavily on the number of subscribers you have. If you only have a small list of a dozen or so subscribers, you'll struggle to sell your product or service. So, consider the following tips to grow your B2B email list.
Rather than placing an email newsletter signup form in some discreet area of your website, try using a pop-up message. While some B2B marketers view pop-ups as invasive and ineffective, there's a reason why so many websites use them: they work! A simple pop-up signup form ensures that everyone who visits your website will see the form; thus, resulting in more subscribers to your email list.
Sometimes prospects need a little enticing to enter their email address. You can encourage prospects to sign up by offering them an incentive. Whether it's a free e-book or 10% off their next purchase, incentivizing your email newsletter is guaranteed to boost signups.
Depending on which email marketing service you use, you may be able to include an email signup form on your Facebook Page. MailChimp, for instance, features Facebook integration. Upon clicking the "Sign Up" button on your business's Facebook Page, prospects can sign up for your email newsletter. Contact your email marketing service provider to see if they offer Facebook integration. This is a simple and effective way to grow your B2B email list.
Of course, another idea for growing your B2B email list is to create a dedicated landing page. Instead of a basic signup form box, for instance, you can create an entire web page featuring the signup form. With more digital real estate, you can include a large call to action (CTA), more images and more text, all of which can encourage prospects to enter their email address and sign up to your newsletter.
Perhaps the most effective way to grow your B2B email list in a short period of time is to use a lead database service. There are companies that specialize in harvesting, curating and reselling leads, including prospects' email addresses. This takes the burden off your shoulders, allowing you to focus your attention on other aspects of your business.