There's an old saying that you have to spend money to make money. As most business owners probably know, this adage holds true in today's market. However, not all marketing strategies have to cost an arm and a leg. There are plenty of ways to promote a business without spending a fortune. So, if you're looking for some low-budget business-to-business (B2B) marketing ideas, keep reading.
You can promote your B2B company by creating high-quality videos that are relevant to your target audience. Granted, videos require an investment of your time and money, but it still pales in comparison to the cost of other marketing channels. And once you've made a promotional video for your B2B company, you can share it on YouTube, your website, social media and countless other channels.
Another inexpensive way to promote your B2B company is to engage with your local community. As explained by Marketo, B2B companies can promote their products and services by connecting with local organizations in their respective community. Marketo even recommends inviting local news stations to record a short commercial, which many news stations will do for free.
While most B2B marketers are familiar with content marketing, many overlook repurposing their content. Basically, this involves taking your company's existing content and using it for another purpose. If your company has a blog or website, for instance, you can copy some of the top-performing content and email it to prospects in a newsletter. This eliminates the need for creating unique, new content. Just grab the content from your website or blog and share it with your email subscribers.
Of course, you can also promote your B2B company on a low budget using search engine optimization (SEO). This involves tweaking your website so it's more likely to rank high in the search engines for one or more keywords. As your site's search rankings increase, it will generate more traffic; thus, helping you attract customers and meet your company's marketing goals.
Finally, you can promote your B2B company by publishing press releases. Press releases are used by companies to make newsworthy announcements. Whether it's the addition of a new product, new executive management or even a website redesign, you can use them to increase your B2B company's exposure and attract new customers in the process. Check out this article for a list of the top press release distribution websites.