Every business-to-business company needs high-quality leads to succeed, and industrial construction vendors are no exception. The problem, however, is finding these leads. So, if you're an industrial construction vendor, consider the following sources of high-quality leads. While you may already have some sources of leads, the ones listed below may surprise you.
Assuming your construction company is large and well known, you can generate high-quality leads by monitoring the internet for mentions of your brand name. Using Google Alerts, for instance, you can receive email notifications whenever a website or blog mentions your business. And with this information in hand, you can target prospects who are likely to buy your products or services.
Don't underestimate the lead generation power of content marketing. According to the Content Marketing Institute (CMI), 66% of B2B marketers with a content marketing strategy are more likely to consider themselves effective versus 11% who don't have a content marketing strategy. With that said, statistics show that nearly half of all B2B marketers lack a documented content strategy. If you fall under this category, you should invest the time and resources into creating one.
According to a survey conducted by the Chief Marketing Officer Council, customer referrals are the most valued source of B2B leads. Unfortunately, it's also a lead channel that many B2B marketers overlook. They assume referrals offer little-to-no benefit, so they avoid seeking them. However, referrals are one of the most cost-effective ways to acquire high-quality leads. If you provide an exceptional product or services, customers will refer your business to others. You can encourage referrals by going one step further by offering an incentive such as a discount or giveaway.
Of course, another powerful but oftentimes untapped source of high-quality industrial construction leads is strategic partnership. So, what is a strategic partnership exactly? This involves forming a mutually beneficial alliance with a related business. Assuming the other business isn't a direct competitor, joining forces could benefit you both. If you sell industrial construction equipment, for instance, you may want to partner with an industrial construction service provider. You can provide the equipment, while the other business provides the service.
Finally, consider using call lists to acquire high-quality leads for your industrial construction company. Other companies harvest and create these lists, selling them to business owners and marketers. They do the hard work of finding the phone numbers of prospective clients, while you sit back and capitalize on their efforts.