• How to Bring Prospects Back to Your Plumbing, HVAC, or Piping Company's Website

    Posted On Thursday, February 7, 2019 by SalesLeads, Inc.

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    A plumbing, HVAC, piping website is a powerful selling tool that can help your mechanical company reach new customers and increase its market presence. Whether your company sells a product or service (or both), you can use a website to connect with prospects and nurture them into paying customers.

    Not all prospects who visit your plumbing, HVAC, piping company's website for the first time are looking to make a purchase, though. According to one study, 92% of online visitors who find a company's website for the first time are looking for information. Of course, prospects in the "research" stage of the buying process are difficult to convert, especially during their first visit. By using the following strategies, you can bring prospects back to your plumbing, HVAC, piping company's website so that you can further nurture them into customers.

    Offer an Exclusive Discount

    You can bring prospects back to your mechanical company's website by offering them an exclusive discount. If you haven't heard from a prospect after a few weeks, try emailing him or her a 10% or 20% coupon. Of course, you should place a time limit on such discounts to entice plumbing, HVAC, piping prospects to take immediate action. When prospects discover a limited-time, exclusive discount in their inbox, they'll feel more inclined to return to your mechanical company's website and make a purchase or call to set an appointment. Furthermore, studies have shown that plumbing, HVAC, piping buyers prefer to communicate with companies through email than any other channel.

    Publish Relevant, High-Quality Content

    The right content can bolster your plumbing, HVAC, piping company's website, turning it into a valuable source of information for prospects. And if you continue to publish relevant, high-quality content on your company's mechanical website, prospects will naturally return to it. Maybe a prospect wants to learn more about the products or services offered by your plumbing, HVAC, piping company. If you publish relevant, high-quality content, prospects will return to your company's website to access information such as this.

    So, how often should you publish new content on your company's website? There's really no golden rule on how often you need to publish new content. Some companies publish just one or two pieces of content per week, while others publish three or more pieces of content daily. At minimum, try to publish at least one high-quality, long-form piece of content per week. This will keep your plumbing, HVAC, piping company's website fresh while encouraging prospects to return in the process.

    Here are some tips on how to produce high-quality content that brings prospects back to your mechanical company's website:

    • Include visuals like images and videos.
    • Write for your company's target audience, not search engines.
    • Showcase new products or services offered by your company.
    • Create buyer personas of your company's ideal audience, and then focus content around these personas.
    • Optimize content around keywords for which you want your company's website to rank in the search results.
    • Focus on the benefits of your products or services, not the features.

    Promote Website on Social Media

    Don't forget to promote your plumbing, HVAC, piping company's website on social media. According to a survey conducted by Pew Research Center, 68% of U.S. adults use Facebook, 35% use Instagram and 24% use Twitter.

    Therefore, it's safe to assume that your mechanical company's target audience is probably on social media. You can use this to your advantage by actively promoting your company's mechanical website on the top social media networks. Even if a prospect left your company's website with no intentions of returning, they may change their mind after encountering your messages on social media.

    Give Them a Call

    If you have a plumbing, HVAC, piping prospect's phone number, try calling him or her and ask them to visit your website. Sometimes all it takes is a short two- or three-minute phone call to entice a prospect to return. With that said, you should provide prospects with some form of incentive for returning. Calling and asking isn't enough. Rather, offer the prospect a discount or inform the prospect of new content that was recently published on your mechanical company's website.

    Create Remarketing Ads on Google

    A more advanced strategy to bring prospects back to your plumbing, HVAC, piping company's website is to create remarketing ads on Google. Available through the search engine's paid advertising service, Google Ads, remarketing ads look like ordinary text ads that are displayed alongside organic listings in the search results. The difference, however, is that remarketing ads specifically target users who've visited your mechanical company's website. Unless a user has visited your company's website, he or she won't see the ads.

    You can learn more about remarketing ads on Google by clicking here. Basically, though, they are the same as text ads for the Google Search Network, but only prospects who've visited your website will see them. With Google Ads using a pay-per-click (PPC) system, this means you'll only pay for high-quality traffic, making remarketing ads a highly effective advertising medium for your plumbing, HVAC, piping company's website.

    Identified Projects – Repeat Visits

    When your mechanical company uncovers a prospect, you notice the plumbing, HVAC, piping prospect visiting your website a few to numerous times. How can your mechanical company receive more repeat website visits? With Identified Project Reports.

    Project reports are a perfect way to know when companies that are expanding, relocating or planning construction. They will certainly need your plumbing, HVAC, piping expertise. We’ll provide information on the project, project contact names, phone numbers and email addresses so you have multiple ways to contact them. As the plumbing, HVAC, piping prospect begins to engage, they will visit your website multiple times throughout the sales cycle. Interested in how it works? Try a few project reports for free.

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