Are you using Twitter to connect with commercial office furniture leads and prospects? While most commercial office furniture sales reps recognize the value of Facebook and LinkedIn, many overlook Twitter. Twitter, however, is one of the most popular social media networks, you shouldn't discount its value as a commercial office furniture marketing and sales tool. But when using Twitter to promote your company, you should avoid making the five following mistakes.
#1) Using Your Personal Twitter Account
Some commercial office furniture sales reps simply use their personal account to connect with leads and prospects. Although this sounds harmless, it offers little or no benefit to your company. Unless a lead or prospect is familiar with your name, he or she will probably ignore your tweet or direct message if you send it from your personal account. Therefore, create a separate account using your commercial office furniture company's brand name with which to engage leads and prospects on the social media network.
#2) Adding Too Many Hashtags
Hashtags offer a simple and effective way to increase the visibility of your tweets. Featuring one or more words beginning with the # sign, such as #commercialofficefurniture #commercialofficedesk #commercialofficefurnishings, they allow users to find your tweets more easily by searching for the hashtag. With that said, it's typically a good idea to limit the number of hashtags you use in tweets. If you use more than two or three hashtags, your tweets will appear long and unappealing.
#3) Only Creating Tweets on the Weekend
Your tweets will likely reach more leads and prospects if you create them on a weekday rather than the weekend, unless your business regularly operations on a Saturday and your customers and prospects regularly communicate with you on a Saturday.
According to a study conducted by Argyle, B2B-related tweets experience 7% higher engagement during the weekdays. In other words, users are more likely to retweet and comment on tweets created from Monday through Friday as opposed to those created on Saturday or Sunday.
#4) Purchasing Followers
The allure of purchasing hundreds or even thousands of Twitter followers for pennies a piece may sound enticing. However, it will likely come back to haunt you in more ways than one. Purchased followers such as this aren't real people. As a result, they won't engage with your commercial office furniture company. Furthermore, Twitter may shut down your Twitter account if it believes you've purchased followers.
#5) Overly Promotional Tweets
There's nothing wrong with creating tweets to advertise your commercial office furniture company's products or services, but you should still create non-promotional tweets as well. For every one promotional "sales" tweet you create, for example, try to create three non-promotional tweets.
How to Gain Followers?
One of the best ways to gain followers are those that have a current project going on, or those within the sales cycle. SalesLeads Project Reports are a great way to know what projects are currently going on in the commercial furniture industry, and that’s one of the focuses of our researchers. You’ll get the know the project, details of what they are searching for along with their name, title and pertinent information such as email address, direct phone and address. Now you have 3 great ways to contact them to support your informational tweet.