• Posted On Wednesday, April 29, 2020 by Evan Lamolinara


    Are you targeting mobile buyers in your B2B company's sales strategy? If not, you may want to consider it. Neglecting to target mobile buyers is a serious mistake that will likely cost your B2B company sales. In this post, we're going to reveal the importance of targeting mobile buyers in the B2B industry.

    Nine in 10 Senior Executives Use a Smartphone

    Research shows over nine in 10 senior executives use a smartphone for business-related purposes. Senior executives, of course, are decision-makers who typically have the authority to make purchases. Unlike gatekeepers, such as receptionists, they can purchase your B2B company's products or services. If you're struggling to reach decision-makers, you should consider investing more time and resources into targeting mobile buyers. With over nine in 10 senior executives using a smartphone for business-related purposes, it will have a positive impact on your B2B company's lead generation and sales.

    Six in 10 B2B Sales Are Influenced By Mobile

    A separate report found that six in 10 B2B sales are influenced by mobile. Maybe a buyer discovered a whitepaper from your B2B company on his or her smartphone, or perhaps a buyer found your B2B company when performing a Google search on his or her smartphone. Regardless, it's estimated that roughly six in 10 B2B sales are influenced by mobile. If you don't target mobile buyers, though, you won't be able to tap into this massive potential audience.

    Mobile Usage Is Increasing Among B2B Buyers

    It shouldn't come as a surprise to learn that mobile usage is increasing among B2B buyers. According to the same report previously mentioned, 60% of B2B buyers say they expect to use their smartphone more frequently in the future. As telecommuting becomes more common, more and more B2B buyers will rely on their smartphone to perform their daily tasks.

    70% of All B2B Search Queries Will Be Mobile By the End of the Year

    Currently, about half of all B2B search queries are performed on mobile devices, with the other half being performed on desktop computers. By the end of the year, however, it's estimated that 70% of all B2B search queries will be mobile. With mobile B2B search queries on the rise, you need to target mobile buyers in your B2B company's sales strategy.

    Remember, generating sales leads takes more than mobile marketing, you need a combination of marketing tactics and sales tactics to capture as many sales leads as possible. Consider SalesLeads. You can call new sales lead opportunities with our Project Reports. Project Reports are identified projects that our researchers have tracked. You can also research and look up information and news from the sales leads you received from mobile marketing or even your website, cold calling or direct email efforts. A combination of marketing channels and sales channels will help keep the sales funnel full. 

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