How does your company generate industrial sales leads? Sales leads are the precursor to sales. Consisting of prospective buyers who fit your company's audience profile, they are essential to your company's sales operations. If your company currently generates sales leads in-house, though, you may want to outsource some or all of this task like to SalesLeads. Below are seven telltale signs that you should hire an industrial sales lead generation specialist.
#1) Chasing Bad Leads
Chasing bad or unqualified sales leads is a sign that you should hire an industrial sales lead generation specialist. A study conducted by Integrate found that up to 40% of all sales leads are bad. They contain either inaccurate or outdated data. Chasing bad sales leads is a waste of resources. It will consume your time and energy without driving any new sales for your company. You can avoid chasing bad sales leads, though, by partnering with an industrial sales lead specialist. Industrial sales lead specialists can supply your company with high-quality data that's not inaccurate or outdated.
#2) Lack of Qualification
Lack of qualification may indicate the need for an industrial sales lead specialist. Qualification is the process of evaluating a sales lead to determine whether he or she fits your company's audience profile. Upon receiving the information of a prospective buyer, you may want to qualify him or her. Unfortunately, many companies don't qualify their sales leads. It's estimated that only 27% of sales leads are qualified.
Qualification is important because it allows you to filter low-quality sales leads from their high-quality counterparts. You can focus on targeting qualified, high-quality sales leads rather than prospective buyers who don't fit your company's audience profile. Qualification takes time, which is why many companies neglect to perform it. But an easier solution is to outsource your company's lead generation strategy to a specialist like SalesLeads Prospecting Services. An industrial sales lead generation specialist can provide your company with qualified sales leads who are ready for a sales correspondence.
#3) Unfilled Sales Funnel
If you struggle to keep your company's sales funnel full, you should consider hiring an industrial sales lead generation specialist. Not to be confused with a sales pipeline, a sales funnel is a visual representation of the stages prospective buyers go through during their interactions with your company. At the top of a typical sales funnel is the awareness stage, followed by the interest stage, the consideration stage, the engagement stage and the purchase stage. You should strive to keep these stages full of prospective buyers at all times, which is something an industrial sales lead generation specialist can help you achieve.
#4) Marketing and Sales Segmentation
Marketing and sales segmentation is a sign that you need to hire an industrial sales lead generation specialist. If your company's marketing and sales teams are segmented -- meaning they operate independently of each other -- it can reflect upon your company's sales. According to ZoomInfo, companies with aligned marketing and sales teams grow their three-year revenue 24% more quickly than companies with segmented marketing and sales teams. When segmented, you'll generate lower-quality sales leads while also wasting time chasing down those bad leads.
An industrial sales lead generation specialist can provide your company with high-quality sales leads so that it doesn't succumb to the pitfalls of marketing and sales segmentation. You won't have to worry about chasing bad leads, nor will have you to worry about qualifying your company's sales leads. You should still consider aligning your company's marketing and sales teams, but hiring an industrial sales lead generation specialist can set your company on the path to sales success.
#5) Using Outdated Technologies
When determining whether or not to hire an industrial sales lead generation specialist, you should take a look at your company's technologies. In other words, that tools does your company currently use to generate sales leads? Tools are technologies. Using outdated technologies will result in fewer sales leads, as well as lower-quality sales leads, which can hurt your company's ability to generate sales.
Industrial sales lead specialists use the latest technologies to generate sales leads. They don't rely on any single technology. Rather, they use multiple types of software and solutions to search for high-quality sales leads. If your company uses outdated technologies to generate sales leads, it's probably time to hire an industrial sales lead generation specialist. They use a variety of modern technologies to generate the high-quality leads.
#6) Too Many Rejections
An excessive number of rejections may indicate the need for an industrial sales lead generation specialist. Rejections are bound to occur when pitching products or services to prospective buyers. Even if you exclusively pitch your company's products to qualified sales leads, some of them may reject your offers. Too many rejections, though, is typically a sign that your sales lead generation strategy needs adjusting. And there's no better way to improve it than by hiring an industrial sales lead generation specialist such as Prospecting Services by SalesLeads.
With an industrial sales lead generation specialist, you'll have access to high-quality sales leads who fit your company's audience profile. Some of these sales leads may still reject your offers. Rejection rates, however, are influenced by sales lead quality. Because industrial sales lead generation specialists produce high-quality sales leads, they can help you achieve fewer rejections. You'll experience fewer rejections and more sales by hiring an industrial sales lead generation specialist.
#7) Low Rate of Follow-Up Success
If you're unable to reach prospective buyers during follow-ups, you may want to hire an industrial sales lead generation specialist. A low rate of follow-up success is often the result of outdated sales leads. A sales lead may fit your company's audience profile, but if you wait to long to follow up that sales lead, he or she may no longer be interested in making a purchase.
The chance of converting leads into buyers decreases with the passage of time. The longer you wait to follow up on a sales lead, the less likely he or she will be to make a purchase. Maybe the lead no longer works at the same business, or perhaps the sales lead has selected a competitor's product or service. If you have a low rate of follow-up success, you should consider hiring an industrial sales lead generation specialist. They can provide your company with fresh leads who are more likely to answer your calls and respond to your emails.
Don't let your company's sales revenue suffer because of an ineffective sales lead generation strategy. Hire an industrial lead generation specialist today.