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5 Account Based Marketing Best Practices
Posted On May 24, 2017 by Robert SmithAccount-based marketing (ABM), also known as key account marketing, is a marketing strategy in which a business communicates with prospects and sales leads using targeted, account-specific messages; ideally with a marketing automation tool. According to one survey, more than 90% of marketers acknowledge the value of ABM. But if you're thinking about implementing in your business's sales department, there are a few things you should know.
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6 Easy Tips to Generate More B2B Sales Leads
Posted On May 16, 2017 by Robert SmithLet's face it, every business-to-business (B2B) company needs sales leads to succeed. Without a list of prospects, you won't be able to promote your products or services effectively. Sure, you may get lucky and convert a few random prospects into paying customers, but this isn't a sustainable business model for long-term success. So, what steps can you take to find more B2B leads?
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B2B Cold Calling Mistakes to Avoid
Posted On May 12, 2017 by Robert SmithCold calling has long been an effective strategy used by business-to-business (B2B) companies to generate new business opportunities. It involves soliciting a product or service to prospects via phone with whom you've had no previous contact. If you want to generate sales from cold calling, however, you should avoid making the following mistakes.
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Understanding Your Industrial Project Sales Pipeline
Posted On May 10, 2017 by Robert SmithNot every prospect with whom you make contact is going to buy your company's product or service during the initial correspondence. Whether you reach out to prospects via email, phone, or face to face, most prospects are hesitant the first time you contact them. Using industrial reports and market intelligence tools can help to ensure that you are engaging with the right companies, at the right time... Assuming you nurture them, however, you can often convert some of these prospects into paying customers.
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Planned Healthcare Project Activity Recap - April 2017 Recap
Posted On May 08, 2017 by Robert SmithSalesLeads' experienced research team identified 114 new planned medical and healthcare construction projects during the month of April 2017. Below are a few of highlights on major projects throughout the United States and Canada.
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