Blog

  • 5 Tips to Humanize Your Chemical Company's Brand

    Posted On February 29, 2020 by Evan Lamolinara

    Does your chemical company's brand suffer from a lack of humanization? If buyers can't relate to your chemical company's brand on a personal level, they may feel reluctant to purchase. You can humanize your chemical company's brand, however, in several ways.

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  • 9 Tips to Perfect Your B2B Sales Voicemails

    Posted On February 29, 2020 by Evan Lamolinara

    Not every lead or prospect whom you call will answer their phone. Statistics show roughly four in five B2B sales calls go to voicemail. It's disheartening when you spend your morning or evening calling buyers from your company's office, only for few or none of them to answer. Even if a call goes to voicemail, though, you may able to compel a buyer into returning your call, which could then pave the way for a sale. There are a few things you need to know, however, when leaving voicemails for buyers.

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  • How to Set Up More Sales Calls Around a Scheduled Appointment

    Posted On February 20, 2020 by Evan Lamolinara

    It happens to sales professionals all the time. Either marketing, inside sales or you set up a great sales lead appointment. It’ll take you about an hour and a half to get there. You’re more than happy to go on the sales call as it’s a new company with a defined need. However, a three-hour drive takes up half the day. How can the drive be more productive?

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  • How to Deal With B2B Buyers Who Reject Trigger Events

    Posted On February 19, 2020 by Evan Lamolinara

    Monitoring a target company's operations for trigger events can help you identify highly qualified B2B buyers. If you're trying to sell commercial construction services, for instance, trigger events to consider monitoring include expansion or an increase in budget. If a target company is planning to expand its operations into a new area, or if the target company has announced a budget increase, you want to contact them to pitch your B2B company's commercial construction services. But how exactly do you deal with B2B buyers who reject trigger events?

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  • 7 Tips for Permission-Based Marketing Success

    Posted On February 19, 2020 by Evan Lamolinara

    Statistics show the average person is now exposed to 4,000 to 10,000 ads each day. As a result, many B2B companies use permission-based marketing to connect with their respective audience of buyers. This alternative marketing strategy involves seeking a prospect's permission before sending him or her commercial messages. It's a non-intrusive, non-disruptive way for B2B companies to connect with their audience. If you're thinking about using permission-based marketing in your B2B company's operations, though, you should follow these seven tips to increase your chances of success.

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