• How Content Marketing Can Keep Your Moving Company Afloat During Slow Periods

    Posted On April 30, 2020 by Evan Lamolinara

    Is your moving company experiencing a slow period? There are ups and downs in all industries. When a slow period occurs, however, it can have a serious impact on your moving company's revenue. With fewer sales, your moving company may be pushed out of market by its competitors. The good news is that content marketing can help keep your moving company afloat during slow periods in several ways.

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  • Why You Should Target Mobile Buyers in Your B2B Sales Strategy

    Posted On April 29, 2020 by Evan Lamolinara

    Are you targeting mobile buyers in your B2B company's sales strategy? If not, you should be. Neglecting to target mobile buyers is a serious mistake that will likely cost your B2B company sales. In this post, we're going to reveal the importance of targeting mobile buyers in the B2B industry.

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  • 7 Essential B2B Sales Metrics You Need to Track

    Posted On April 28, 2020 by Evan Lamolinara

    What B2B sales metrics do you track? Even if you have a well-planned sales strategy, you really won't know whether it's working unless you track the right sales metrics. By tracking the right sales metrics, you'll see quantifiable data regarding the impact on your sales efforts. Here are seven essential B2B sales metrics that all B2B sales reps should track.

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  • Cancellation of Trade Shows Have Sales, Marketing & Owners Pursuing Unexplored Lead Generation Channels

    Posted On April 25, 2020 by Evan Lamolinara

    This isn’t an easy time for anyone. Like everyone, we hope this is a rare occurrence and that this will end sooner rather than later. However, we still need to deal with the reality of what’s in front of us. The benefits of being in sales, marketing or a business owner is that we’re creative and resourceful. And right now, we certainly need to be. The shelter in place order has taken out one of our sources for lead generation: trade shows.

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  • Selling to C-Level Executives: What You Should Know

    Posted On April 23, 2020 by Evan Lamolinara

    You can't expect a prospective B2B buyer to purchase your B2B company's products or services unless he or she has purchasing authority. Low-level workers typically can't make purchases on behalf of their business. Rather, it's the C-level executives who tend to have purchasing authority. If you're planning to target C-level executives with sales offers, though, there are a few things you should know.

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