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  • Posted On January 01, 0001

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  • The Dos and Don'ts of Cold Emailing

    Posted On January 01, 0001

    Is cold emailing part of your B2B company's sales strategy? According to a survey conducted by Emma Marketing Software, nearly six in 10 B2B sales reps say email offers the highest return on investment (ROI) of all promotional channels, including both offline and online channels. Cold emailing, however, is a little more difficult than warm emailing since it involves emailing leads with whom your B2B company has had no prior contact. When performing cold emailing, you should follow these essential dos and don'ts to achieve better results.

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  • 6 B2B Blogging Statistics You Need to Know

    Posted On January 01, 0001

    When researching marketing tactics for your B2B company, you'll probably come across blogging. Creating and sharing blog posts is an inexpensive and effective form of inbound marketing that can help your B2B company generate more leads. As prospective buyers stumble upon your B2B company's blog posts, some of them may inquire about making a purchase. If you're skeptical of the benefits of B2B blogging, you should check out the following statistics.

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