Blog

  • 9 Tips on How to Research Leads Before a Sales Call

    Posted On April 22, 2020 by Evan Lamolinara

    Many industrial sales reps make the mistake of immediately calling sales leads after securing their information, believing it offers the greatest chance of generating a sale. Generally speaking, the sooner you make initial contact with a lead, the better. If you wait too long, the sales lead may purchase products or services from one of your industrial competitors. With that said, you should still take the time to research sales leads before calling them. By following these tips, you'll gain a better understanding of the unique needs of your industrial company's leads, which you can use to customize your sales call.

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  • How to Improve B2B Sales Productivity When Working From Home

    Posted On April 21, 2020 by Evan Lamolinara

    Not all B2B sales reps work from a commercial office. In recent years, many have begun performing some or all of their work from home. According to the U.S. Bureau of Labor Statistics (BLS), in fact, 24% of all workers in the United States work from home. As a B2B sales rep, though, working from home poses several challenges, one of which is trying to stay productive. If this sounds familiar, you should consider the following tips to improve your B2B sales productivity when working from home.

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  • What Is AIDA In Industrial Maintenance Sales?

    Posted On April 20, 2020 by Evan Lamolinara

    Have you heard of AIDA? Short for "Attention, Interest, Desire and Action," it's become a hot topic among industrial maintenance sales reps. It shows the steps that a typical buyer from the moment he or she becomes aware of a product to the time he or she purchases the product. By utilizing AIDA, industrial maintenance sales reps can gain a better understanding of how prospective buyers move through their sales pipeline.

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  • 10 Tips to Keep Your Janitorial Company's Lead Data Secure

    Posted On April 16, 2020 by Evan Lamolinara

    Over the past few years, state governments have been taking a more aggressive approach towards protecting the privacy of their residents. California, for instance, passed the California Consumer Privacy Act (CCPA), whereas Maryland recently proposed a similar bill that would mirror the privacy rights of the CCPA. With privacy laws now in effect, it's important for B2B companies to take some basic precautions when managing lead data. Below are 10 tips to keep your B2B company's lead data safe and secure.

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  • The Beginner's Guide to LinkedIn Lead Gen Forms

    Posted On April 15, 2020 by Evan Lamolinara

    Do you use LinkedIn to generate industrial sales leads? Being that it's designed specifically for business owners and professionals, LinkedIn is an invaluable marketing channel for industrial companies. Statistics even show that B2B companies generate more sales leads on LinkedIn than any other channel. To take full advantage of LinkedIn's lead-generating power, though, you must familiarize yourself with the social network's Lead Gen Forms.

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