Blog

  • New York Industrial Construction News and Planned Industrial Projects - JULY 2019 Recap

    Posted On August 05, 2019

    Research by SalesLeads’ experienced industrial market research team, shows 38 new planned industrial projects in New York tracked during the month of July. The following are selected highlights on recent industrial construction news and project reports in New York.

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  • 9 Tips to Build Trust With Your B2B Company's Audience

    Posted On July 31, 2019 by 9 Tips to Build Trust With Your B2B Company's Audience

    Trust in your B2B company is the foundation for any marketing or sales process. Regardless of what your B2B company sells, you probably have competitors who sell the same or similar products or services. While countless factors can affect a prospective buyer's, or sales lead's, purchasing decision, one of the most influential is trust. By building a trustworthy reputation, it'll be easier to market and to close more sales. Below are nine effective ways to build trust with your B2B company's audience.

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  • What's the Right Length and Content for a B2B Sales Email?

    Posted On July 30, 2019 by Evan Lamolinara

    Email constantly ranks as one of the leading sales channels. According to WordStream, nearly six in 10 B2B sales reps say email generates the highest return on investment (ROI) of any sales channel. Of course, this shouldn't come as a surprise considering that email marketing requires very minimal time and resources, and when executed properly, can yield countless new sales leads.

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  • 6 Tips for Aligning Sales and Marketing Teams

    Posted On July 16, 2019

    Are your company's sales and marketing teams aligned? If not, your business-to-business (B2B) company will generate fewer sales while exhausting more time and resources. Thankfully, there are some simple ways to overcome this challenge. For some helpful tips on how to align your B2B sales and marketing teams, keep reading.

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  • B2B Sales: The 4 Step Process to Up-selling

    Posted On July 12, 2019 by Evan Lamolinara

    Upselling is a great way to boost revenue in B2B sales. Once a customer has purchased your product or service, you can begin to sell him or her a relevant “add on.” Generating B2B sales leads is tough, and in some case the cost for 1 sales lead can be several hundred dollars. In order for a sales executive to justify using any lead generation tool, the ROI has to make sense. Plus, you've already got the relationship with the prospect, why not maximize revenue?

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