Blog

  • How to Overcome Price Objections When Selling Commercial Construction Equipment

    Posted On January 29, 2019 by SalesLeads, Inc.

    It's frustrating when a sales rep for a commercial construction equipment supplier invests his or her time and energy to find a prospect, only for the prospect to reject their offer because of price. Commercial construction equipment isn't cheap, with full-sized excavators costing anywhere from $100,000 to a half-million dollars. As a result, many prospects reject sales offer because of price. As a sales rep, you can't change the mind of every prospect who objects your offer because of price, but there are ways to deal with this otherwise common objection and score more commercial construction equipment sales.

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  • 5 Common Mistakes to Avoid When Selling to Your Office Supply Company's Existing Customers

    Posted On January 29, 2019 by SalesLeads, Inc.

    You shouldn't focus on selling your office supplies and services strictly to new customers. Statistics show that existing customers are 50% more likely to buy a new office product than new customers. And when they do make a purchase, existing customers spend about 31% more than new customers. If you're going to sell to your office supplies to existing customers, though, you should avoid making the following five mistakes.

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  • 10 Ways to Step Up Your Forklift Company's Video Marketing Strategy

    Posted On January 28, 2019 by SalesLeads, Inc.

    Is your forklift company using video to connect with prospects and nurture them through the sales process? Statistics show that 77% of material handling sales reps say video is an effective content marketing tool, with 81% of companies currently using it in their overall marketing and sales efforts. But there's a right way and a wrong way to use video marketing to promote your forklift company. If you're struggling to generate conversions with video, consider the following 10 tips to step up your forklift company's video marketing strategy.

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  • Do Personalized Emails Really Matter for Accounting Firms Sales?

    Posted On January 17, 2019 by SalesLeads, Inc.

    Creating personalized emails for your accounting firm's sales strategy takes time. You must first research the recipient, after which you can include meaningful and relevant information in your emails to which he or she can relate. Unless you've used personalized emails before, though, you might be wondering if they are really worth it. As a sales rep, you probably have countless other tasks to perform in your day-to-day operations, such as sourcing new leads and nurturing existing leads through the sales process. But personalized emails can pay off in several ways, some of which are revealed below.

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  • How to Create an Effective Industrial Contractor Sales Pipeline That Converts Leads Into Customers

    Posted On January 16, 2019 by SalesLeads, Inc.

    Selling a B2B product or service requires a different approach than selling a B2C product or service. With your company's target audience being other industrial businesses, you'll have to work a little harder to convince them that your product or service is a smart financial investment. Otherwise, they'll move on, never to be seen or heard from again. This is where a sales pipeline comes into play. With a sales pipeline, you can segment leads, prospects, referrals, sales-qualified leads (SALs) and customers, allowing you, the contractor, to nurture them through the sales process. But how do you create an effective B2B sales pipeline that converts leads into customers exactly?

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