Blog

  • What Is Lead Scoring in B2B Sales?

    Posted On May 28, 2018 by SalesLeads, Inc.

    Lead generation is a critical step in the B2B sales process. Before you can sell a product or service, you must first find someone who's potentially interested in it. But once you acquire a prospective buyer's information, you should consider scoring it. Known as B2B lead scoring, it's a useful tactic for increasing conversion rates and improving overall sales efficiency.

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  • Outdates B2B Sales Tactics You Should Stop Using

    Posted On May 25, 2018 by SalesLeads, Inc.

    Creating an effective B2B sales strategy requires adapting and changing your approach based on the latest trends. If you continue to use the same sales tactics over and over, you'll probably experience fewer sales. This is because B2B sales trends change from year to year. Even if a tactic works today, it may no longer work tomorrow. Here are several outdated B2B sales tactics that you should stop using.

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  • 8 Tips to Build Trust and Confidence in B2B Sales

    Posted On May 24, 2018 by SalesLeads, Inc

    Trust, or lack thereof, plays an important role in the B2B sales process. If a prospect doesn't trust your company or have confidence in its ability to deliver what it offers, he or she probably won't buy your product or service. This is especially true for new customers. Convincing a prospect to make that first, initial purchase is often the hardest because they aren't familiar with your company. There are ways to build trust and confidence in B2B sales, however, including the 8 tips listed here.

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  • B2B Sales: How to Get Past the Gatekeeper

    Posted On May 18, 2018 by SalesLeads, Inc.

    When conducting sales calls, you'll probably encounter a company's gatekeeper rather than a decision-maker. Gatekeepers include receptionists, interns and administrative assistants, many of whom are tasked with answering the phone and directing those calls to the appropriate person.

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  • 8 Important Metrics All B2B Marketers Should Track

    Posted On May 17, 2018 by SalesLeads Inc.

    Tracking the right metrics can provide B2B marketers with invaluable insight into their marketing strategy, revealing what works and what doesn't. With this information in hand, B2B marketers can optimize their approach for a higher return on investment (ROI). Not all metrics are made equal, however. And it's important that B2B marketers track the right metrics to take full advantage of this insight. Here are eight important metrics that all B2B marketers should track.

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