Blog

  • 7 Tips for Permission-Based Marketing Success

    Posted On February 19, 2020 by Evan Lamolinara

    Statistics show the average person is now exposed to 4,000 to 10,000 ads each day. As a result, many B2B companies use permission-based marketing to connect with their respective audience of buyers. This alternative marketing strategy involves seeking a prospect's permission before sending him or her commercial messages. It's a non-intrusive, non-disruptive way for B2B companies to connect with their audience. If you're thinking about using permission-based marketing in your B2B company's operations, though, you should follow these seven tips to increase your chances of success.

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  • 10 Tips on How to Sell to Multiple Decision-Makers

    Posted On February 19, 2020 by Evan Lamolinara

    It's not uncommon for companies to have multiple-makers. In addition to the Chief Executive Officer (CEO), other decision-makers in a company's operations may include a Chief Financial Officer (CFO), a Chief Operations Officer (COO), a Chief Technology Officer (CTO) and more. According to one study, in fact, the average company now has a half-dozen decision-makers who are directly involved in making purchases. As a B2B sale rep, you need to know what's important to each decision maker.

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  • How to Call Leads Without Being Pushy

    Posted On February 17, 2020 by Evan Lamolinara

    When calling network equipment sales leads, you should strive to convey the benefits of your company's products or services without sounding pushy. According to HubSpot, roughly one in two buyers believe sales reps are too aggressive with their sales tactics. If a buyer perceives you as being overly aggressive, he or she may look elsewhere for a networking solution to their problem. So, how do you call sales leads without being pushy?

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  • Is Your B2B Company's Contact Data Secure?

    Posted On February 17, 2020 by Evan Lamolinara

    If you operate a B2B company, you probably know the importance of securing the contact data of prospects and buyers. When leaked, this data could be sold on the black market to other companies, as well as hackers or other nefarious individuals, which can adversely affect your B2B company's sales strategy and revenue.

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  • Industrial Manufacturing News and Planned Industrial Project Reports - January 2020 Recap

    Posted On February 13, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 140 new planned Industrial Manufacturing industry projects tracked during the month of January.

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