Blog

  • 7 Reasons Your Online B2B Lead Form Isn't Converting

    Posted On November 05, 2018 by SalesLeads, Inc.

    If you use an online form to attract industrial automation and robotics leads, you probably know the importance of achieving and maintaining a high conversion rate. This metric refers to the percentage of users who complete the lead form after accessing it. If 500 users visit your lead form and 250 of those users complete the form, this means your lead form has a 50% conversion rate. Unfortunately, many industrial automation and robotics companies use ineffective lead forms that have a much lower conversion rate. If the conversion rate of your company's lead form is less than 10%, you should consider if one of the following things is to blame for its low conversion rate.

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  • Are You Using Your Office Furniture Lead Data to Its Fullest Potential?

    Posted On November 02, 2018 by SalesLeads Inc

    Acquiring high-quality office furniture leads is only half the battle. While essential to your company's long-term success, it's what you do with those leads that matters most. Companies that fail to take action with their office furniture leads will generate fewer sales than their counterparts. So, what steps can you take to effectively use your office furniture lead data to its fullest potential?

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  • How RFPs Works for Commercial Construction Companies

    Posted On November 01, 2018 by SalesLeads, Inc.

    Commercial construction companies often compete to secure contracts by bidding on a developer's project. The developer essentially asks commercial construction companies how much they are willing to accept, as a payment, to build their desired building or otherwise complete their desired project. Known as a request for proposal (RFP), it's one of the most common ways in which general contractor’s contracts are secured, especially when initiated by a government institution. So, if you operate a commercial construction company, you should familiarize yourself with the process of an RFP so that you can beat your competitors and secure more general contracting contracts.

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  • Low-Cost Ways to Attract High-Quality Leads for the Industrial Air Filtration & Pollution Control Company

    Posted On October 31, 2018 by SalesLeads Inc

    How much does your company spend on average to attract a pollution control and air filtration lead? Depending on the traffic source, your company may pay anywhere from $10 to $200 per lead. Unfortunately, the high cost of pollution control leads often prevents companies from growing and expanding their operations. There are ways, however, to acquire high-quality air filtration leads for little or no cost.

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  • Inbound vs Outbound Marketing: Which Is Best for Signage Companies?

    Posted On October 30, 2018 by SalesLeads, Inc.

    Marketing is essential to the success of facility signage companies. Defined as the act of promoting and selling products or services (or both), it connects signage companies with their intended audience…facilities. If a commercial sign company doesn't market its products or services, they'll probably experience few or no sales. This is because marketing spreads the word about the signage company and what it offers, thereby educating prospects and encouraging them to make a purchase. But there are different types of marketing strategies, nearly all of which can be categorized as either inbound or outbound. So, what's the difference between inbound and outbound marketing, and which strategy is right for your commercial signage company?

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