Blog

  • 7 Tips to Generate Buzz When Launching a New B2B Product

    Posted On June 25, 2020 by Evan Lamolinara

    Is your B2B company preparing to launch a new product? For a successful launch, you must spread the word so that prospective buyers know about it. Buyers might be familiar with your B2B company's existing products, but it's a different story for new products. As a result, you may experience abysmal sales after putting the new product up for sale. The good news is that you can generate buzz when launching a new product by following these tips.

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  • Is the Sales Funnel Anemic without Trade Shows?

    Posted On June 23, 2020 by Cherise Kennerley

    Sales, marketing and business owners have always had a love – hate relationship with trade shows. While trade shows have remained a traditional means of generating sales leads, trade shows are making great strides to move the educational segment of the trade show online. There are sponsors of the event, however, are they generating the sales leads they were hoping for? That answer is still to be determined.

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  • Is the Sales Funnel Anemic without Trade Shows?

    Posted On June 22, 2020 by Cherise Kennerley

    Sales, marketing and business owners have always had a love – hate relationship with trade shows. While trade shows have remained a traditional means of generating sales leads, trade shows are making great strides to move the educational segment of the trade show online. There are sponsors of the event, however, are they generating the sales leads they were hoping for? That answer is still to be determined.

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  • 5 Common ABM Marketing Mistakes to Avoid

    Posted On June 20, 2020 by Evan Lamolinara

    Account-based marketing (ABM) has become a hot topic among business-to-business (B2B) companies in recent years. As the name suggests, it involves a strategic and methodological marketing approach that focuses on personalized messages and processes for specific accounts. Rather than using the same marketing approach on all prospects, for instance, AMB encourages companies to approach each account differently.

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  • How to Use Twitter for B2B Marketing

    Posted On June 19, 2020 by Vince Antoine

    With roughly 328 million active monthly users, Twitter is one of the world's most popular social media networks. Granted, it pales in comparison to Facebook, but it excels in its simple, micro-message format. For this reason, many users actually prefer Twitter. So, if you operate a business-to-business (B2B) company, consider the following Twitter tips to connect with your audience.

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