Blog

  • Using Geographic Segmentation to Enhance B2B Marketing

    Posted On October 06, 2017

    Business-to-business (B2B) marketing strategies can typically be broken down into one of two categories: targeted and untargeted. Targeted marketing means creating and directing your messages to a specific audience. With untargeted marketing, you create a general message for a non-specific audience in hopes that some of the recipients will be interested in it. On the other hand, targeted marketing focuses on a specific message for a specific audience; thus, resulting in a higher conversion rate.

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  • Enhance Your B2B Marketing Strategy with Video

    Posted On October 05, 2017

    Video is an untapped resource that many business-to-business (B2B) companies overlook. Granted, creating and promoting videos consumes resources, but it's usually worth the investment. According to a study cited by Forbes, 59% of B2B executies prefer watching video instead of reading text. Therefore, you B2B salespersons should use video to reach these coveted decision-makers.

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  • 6 Practical Tips to Sell More Construction Equipment

    Posted On October 03, 2017

    Selling construction equipment requires a different approach than selling traditional consumer goods. With your target audience being other business owners and professionals, you'll need to adjust your approach accordingly. So, if you're looking to sell more construction equipment, consider the following six tips.

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  • How to Attract More Email Newsletter Signups

    Posted On October 03, 2017

    Email remains one of the most cost-effective marketing channels for business-to-business (B2B) companies. Once you've acquired a prospect's email address, you can continue to send him or her promotional messages for as long as they remain subscribed. So, while other marketing channels may only yield a single sale per customer, email can generate multiple sales from each customer.

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  • Considering a CRM? Here's a Few Things to Consider.

    Posted On September 19, 2017 by Evan Lamolinara

    The right customer relationship management (CRM) system can make a world of difference in your ability to acquire new customers, retain existing customers, and ultimately foster stronger and more meaningful relationships with your company's target audience.

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