Blog

  • B2B Email Marketing Metrics You Need to Track

    Posted On December 26, 2017

    Seasoned business-to-business (B2B) marketers know the importance of using email in their marketing strategy. According to a study conducted by Experian, email marketing is 20 times more cost effective than traditional media. Furthermore, once you have a prospect's email address, you can continue to send him or her emails for as long as they remain subscribed to your newsletter. But if you plan on using email to generate more sales or leads, you should track the following metrics.

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  • 7 B2B Marketing Statistics That You Need to Know

    Posted On December 22, 2017

    As a business-to-business (B2B) marketer, it's important to familiarize yourself with B2B trends; otherwise, you'll get left in the dust by your competitors. In this post, we're going to reveal some critical statistics about B2B marketing and where it's headed.

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  • How to Scale Your B2B Lead Generation Strategy

    Posted On December 20, 2017

    Want to generate more business-to-business (B2B) leads? Whether your company sells a product or service (or both), you need high-quality leads to succeed. Without them, you'll probably experience a low conversion rate -- and that means doing more work for fewer sales. There are ways to scale B2B lead generation, however, some of which we're going to discuss in this blog post.

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  • 6 B2B Digital Marketing Trends That You Need to Know

    Posted On December 18, 2017

    Business-to-business (B2B) digital marketing is constantly changing. Some techniques that work today may no longer work tomorrow. As a result, B2B marketers need to familiarize themselves with the latest trends to stay ahead of the game. So, what kind of B2B digital marketing trends can you expect to see more of?

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  • Why B2B Sales Teams Need Account-Based Marketing

    Posted On December 17, 2017

    Are you using account-based marketing (ABM) to reach new business-to-business (B2B) prospects and generate more sale? Also known as key account marketing, ABM is a methodology in which a company or salesperson strategically targets prioritized accounts with personalized, customized marketing messages. Rather than using the same marketing message for all accounts, for instance, B2B salespersons can create custom-tailored messages for high-value accounts.

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