Blog

  • 10 Ways to Step Up Your Forklift Company's Video Marketing Strategy

    Posted On January 28, 2019 by SalesLeads, Inc.

    Is your forklift company using video to connect with prospects and nurture them through the sales process? Statistics show that 77% of material handling sales reps say video is an effective content marketing tool, with 81% of companies currently using it in their overall marketing and sales efforts. But there's a right way and a wrong way to use video marketing to promote your forklift company. If you're struggling to generate conversions with video, consider the following 10 tips to step up your forklift company's video marketing strategy.

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  • Do Personalized Emails Really Matter for Accounting Firms Sales?

    Posted On January 17, 2019 by SalesLeads, Inc.

    Creating personalized emails for your accounting firm's sales strategy takes time. You must first research the recipient, after which you can include meaningful and relevant information in your emails to which he or she can relate. Unless you've used personalized emails before, though, you might be wondering if they are really worth it. As a sales rep, you probably have countless other tasks to perform in your day-to-day operations, such as sourcing new leads and nurturing existing leads through the sales process. But personalized emails can pay off in several ways, some of which are revealed below.

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  • How to Create an Effective Industrial Contractor Sales Pipeline That Converts Leads Into Customers

    Posted On January 16, 2019 by SalesLeads, Inc.

    Selling a B2B product or service requires a different approach than selling a B2C product or service. With your company's target audience being other industrial businesses, you'll have to work a little harder to convince them that your product or service is a smart financial investment. Otherwise, they'll move on, never to be seen or heard from again. This is where a sales pipeline comes into play. With a sales pipeline, you can segment leads, prospects, referrals, sales-qualified leads (SALs) and customers, allowing you, the contractor, to nurture them through the sales process. But how do you create an effective B2B sales pipeline that converts leads into customers exactly?

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  • 5 Bad Sales Habits You Need to Break

    Posted On January 15, 2019 by SalesLeads, Inc

    Selling robotics and engineering services is an art that requires the right planning, execution and mindset. You must essentially convince a prospect that your company's robotics systems are worth the price at which it's sold. Only then will you capitalize on this opportunity by generating a sale. But many sales reps struggle because they take the wrong approach. Specifically, the following habits can hurt your chances of generating sales.

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  • 10 Tips for a Successful Structured Cabling Sales Cadence

    Posted On January 14, 2019 by SalesLeads, Inc

    Although there are exceptions, most buyers for structured cabling won't make a purchase during the first communication with your company's sales team. According to Salesforce, it takes an average of six to eight communications to generate a lead, and even then your sales team must still nurture the lead to convert them into a paying customer. You'll have an easier time converting prospects, however, using the right sales cadence.

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