Blog

  • Using Fear of Missing Out to Drive More B2B Sales

    Posted On June 15, 2019 by Evan Lamolinara

    Abbreviated “FOMO,” fear of missing out is a tactic used by countless sales people to convert more prospect, faster. The general idea is to pitch your product or service in such a manner that the prospect feels he or she would miss out if they didn't buy it sooner, than later. When presented with an offer, a prospect has one of two options: to buy or not to buy. Using FOMO can encourage prospects to buy your product or service, but only if it's applied correctly. So, how can you use FOMO to drive more sales?

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  • 5 Key Benefits of Automated B2B Sales Lead Nurturing

    Posted On June 15, 2019 by Evan Lamolinara

    Lead nurturing is a fundamental step in business-to-business lead generation. When you have well defined target audiences, you're essentially able to send the same message over and over again as new prospects enter your sales funnel. You'll have to spend a little extra time building your nurturing campaigns on the front end, but will save countless hours once your nurturing system is up and running. Here's a few benefits of B2B lead nurturing.

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  • A Formula for Successful B2B Sales Calls

    Posted On June 12, 2019 by Evan Lamolinara

    Even in today's era of digital marketing, cold calls are an effective, time-tested platform on which to sell or generate interest for a product or service. But if you want to gain any momentum with your telemarketing, follow the formula outlined below.

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  • Tips to Convert Your Social Followers into New Sales Leads

    Posted On June 10, 2019 by Evan Lamolinara

    Social media is no longer a platform that B2B marketers can afford to overlook. According to the Pew Research Center, roughly 79% of the United States adult population has a Facebook account, while 32% have an Instagram account; 31% a Pinterest account; 29% a LinkedIn account; and 24% a Twitter account. Statistics such as these attest to the wide-reaching power of social media.

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  • Food & Beverage Industry News and Planned Industrial Project Reports - May 2019 Recap

    Posted On June 10, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 89 new planned Food and Beverage industry projects tracked during the month of May.

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