Blog

  • Are You Contacting Your Material Handling Prospects at the Right Time?

    Posted On August 06, 2018 by SalesLeads, Inc.

    At what time of the day do you contact prospects in the material handling industry to pitch your company's sales offer? Some fellow industrial sales reps pay little attention to the clock, believing it has no effect on their ability to sell a product or service such as a mezzanine or conveyor system. This couldn't be further from the truth, however. Contacting prospects at the wrong time will lower your chances of scoring a meeting, sale or just picking up the phone, whereas contacting prospects at the right time will have a positive effect on your sales cycle. So, when is the best time to contact prospects with your sales offer?

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  • How to Overcome Price Objectives in the Material Handling Industry

    Posted On August 03, 2018 by Salesleads, Inc.

    One of the most common reasons why material handling prospects decide not to buy an industrial product or service is that it's too expensive. After all, industrial customers are typically business owners and upper-level executives, along with the plant manager, so they base their purchasing decisions on value and not emotion (we'll get to that later). As an industrial equipment salesperson, though, encountering price objection after price objection can be frustrating. Thankfully, there are ways to overcome these objectives and turn more industrial prospects into customers.

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  • 5 Ways to Generate More B2B Industrial Leads Using Video

    Posted On August 02, 2018 by SalesLeads, Inc.

    Are you using video in your company’s industrial marketing strategy? If not, think about using it. According to a survey cited by HubSpot, more than half of all marketing professionals say video offers the highest return on investment (ROI) of any content. Unfortunately, it's also a tool that many servicing the material handling marketplace overlook. Even if you have a successful, effective marketing strategy, include video. Using the five video marketing tactics listed below, you can attract more high-quality industrial leads.

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  • How to Foster Stronger Office Relationships with Your Audience

    Posted On August 01, 2018 by SalesLeads, Inc.

    Marketing to office leads or office customers with personlized messages, emails, and other communications.

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  • 7 Tips on Planning an Effective B2B Commercial Construction Sales Strategy

    Posted On July 10, 2018 by Salesleads, Inc.

    Does your company have an effective B2B sales strategy? Even if your sales team is able to convert prospects into customers, there's probably room for improvement. And by tweaking your strategy, you'll reap the benefits of a streamlines sales process with a higher volume of sales. However, it's important that you plan an effective B2B sales strategy to take advantage of these benefits.

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