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  • 5 Tips to Generate More Industrial Sales Leads Using YouTube - marketing

    Posted On August 07, 2018 by SalesLeads, Inc.

    Used by more than 1.3 billion people worldwide, YouTube is the internet's leading video-sharing website. Statistics show that some 5 billion videos are watched on the platform every day. While some of these videos are designed for recreational or leisure purposes, others have commercial intent. In fact, you can use YouTube to generate high-quality industrial sales leads for your company.

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  • How to Increase Open Rates of Office Emails

    Posted On August 06, 2018 by SalesLeads, Inc.

    Open rate is a defining metric for office product or service emails. If you use email to attract leads or generate sales, you should pay close attention to open rates. Defined as the percentage of users who open your email versus those who receive it, it can mean the difference between a positive or negative return on investment (ROI). So, how can you increase the open rates of your office product or office service emails?

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  • Are You Contacting Your Material Handling Prospects at the Right Time?

    Posted On August 06, 2018 by SalesLeads, Inc.

    At what time of the day do you contact prospects in the material handling industry to pitch your company's sales offer? Some fellow industrial sales reps pay little attention to the clock, believing it has no effect on their ability to sell a product or service such as a mezzanine or conveyor system. This couldn't be further from the truth, however. Contacting prospects at the wrong time will lower your chances of scoring a meeting, sale or just picking up the phone, whereas contacting prospects at the right time will have a positive effect on your sales cycle. So, when is the best time to contact prospects with your sales offer?

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  • How to Overcome Price Objectives in the Material Handling Industry

    Posted On August 03, 2018 by Salesleads, Inc.

    One of the most common reasons why material handling prospects decide not to buy an industrial product or service is that it's too expensive. After all, industrial customers are typically business owners and upper-level executives, along with the plant manager, so they base their purchasing decisions on value and not emotion (we'll get to that later). As an industrial equipment salesperson, though, encountering price objection after price objection can be frustrating. Thankfully, there are ways to overcome these objectives and turn more industrial prospects into customers.

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  • 5 Ways to Generate More B2B Industrial Leads Using Video

    Posted On August 02, 2018 by SalesLeads, Inc.

    Are you using video in your company’s industrial marketing strategy? If not, think about using it. According to a survey cited by HubSpot, more than half of all marketing professionals say video offers the highest return on investment (ROI) of any content. Unfortunately, it's also a tool that many servicing the material handling marketplace overlook. Even if you have a successful, effective marketing strategy, include video. Using the five video marketing tactics listed below, you can attract more high-quality industrial leads.

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