Blog

  • Convincing a B2B Prospect to Make the Switch

    Posted On February 16, 2018

    Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing with business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.

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  • 5 Tips to Optimize Your Landing Page for More Leads

    Posted On February 15, 2018

    Using a dedicated landing page will almost always drive more leads than using your business's official website. After all, landing pages are designed to achieve a single objective: to entice visitors to take action. Some landing pages are used to drive sales, whereas others drive leads. Regardless, the fundamental purpose is to trigger visitor action. If you're using a landing page to generate leads, however, you should follow a few basic optimization tips to generate the best results.

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  • 7 Traits of Highly Successful B2B Marketers

    Posted On February 12, 2018

    Successful business-to-business (B2B) marketers usually share some common traits. These traits help define their work, differentiating them from their lesser-successful counterparts

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  • 6 Common B2B Marketing Myths Debunked

    Posted On February 07, 2018

    Not everything you read or hear about business-to-business (B2B) marketing is true. Unfortunately, this misinformation leads many B2B marketers down the wrong path. To help clear up some of this confusion, we're going to debunk six of the most common B2B marketing myths.

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  • 6 ROI-Killing Mistakes B2B Marketers Make

    Posted On February 05, 2018

    The single most important metric for business-to-business (B2B) marketing is return on investment (ROI). If you generate a low ROI, you should reevaluate your marketing strategy. While many factors can bring down your ROI, here are some of the top ROI-killing mistakes made by B2B marketers.

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