Blog

  • The Importance of Customer Retention in the Office Industry

    Posted On October 18, 2018 by SalesLeads, Inc.

    What's your company's customer retention rate for the office industry? Defined as the percentage of customers who make at least two purchases within a specific period of time -- typically a year -- it's important that you optimize your company's strategy to achieve a high rate. Statistics show that increasing customer retention rates by just 5% can yield an increase of up to 25% profits. If you're skeptical of the benefits of customer retention, keep reading to learn how it can help you sell to the office industry.

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  • 10 Easy Ways to Increase Sales Productivity for Professionals in the Industrial Marketplace

    Posted On October 17, 2018 by SalesLeads, Inc.

    Sales productivity is a key performance metric (KPI) that defines an industrial sales rep’s level of success. If your company sells to the industrial marketplace and your sales reps aren't productive, they'll sell fewer products or services. As a B2B sales rep, there are ways to increase your productivity and help your company achieve greater success. In this post, we're going to cover 10 easy ways to increase sales productivity for the industrial industry.

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  • 6 Reasons You Aren't Generating High-Quality Industrial Leads

    Posted On October 10, 2018 by SalesLeads Inc

    Are you struggling to generate high-quality business-to-business (B2B) leads? Whether you sell a product, a service or both, you need high-quality leads to succeed. Without them, you'll have a hard time generating sales. But if you're unable to generate high-quality leads, the reason could be attributed to one of the following factors.

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  • Don't Fight Upstream: Sell How Your Office Sales Leads Want to Buy

    Posted On October 10, 2018 by SalesLeads, Inc.

    A critical mistake made by office industry salespeople is thinking strictly about their own company's sales process. Most sales reps follow a linear process, beginning with sales lead acquisition and ending with the actual sale at the bottom of the funnel. In doing so, however, they overlook the office customer's own process, resulting in fewer actual conversions.

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  • How Customer Reviews Can Help Boost Industrial Sales

    Posted On October 09, 2018 by SalesLeads Inc.

    Do you search online for reviews before buying a product or service? Well, you aren't alone. According to one study, up to 81% of shoppers look up past customer reviews to help them make a better purchasing decision. Industrial construction salespersons can leverage the power of customer reviews to attract more customers and generate more sales leads. But there's a right way and a wrong way to handle reviews. And if it's not done correctly, it could backfire by discouraging customers from buying your services.

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