Blog

  • 5 Tips to Automate Your Accounting Firm’s Social Media Strategy

    Posted On October 01, 2018 by SalesLeads, Inc.

    Social media continues to rank as one of the top channels for B2B sales. Statistics show that 83% of B2B companies use social media, more than half of which have generated high-quality leads from it. Whether you sell a product, a service or both, though, you may find that social media consumes a significant amount of your time and resources. Logging in and publishing new content to each of your company's social media accounts is tedious, but there are ways to automate your social media strategy, including the five methods mentioned below.

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  • 7 B2B Sales Trends for Specialty Contractors You Need to Know for the Remainder of 2018

    Posted On September 28, 2018 by SalesLeads, Inc.

    As a specialty contractor, it's important that you use effective, up-to-date sales and marketing strategies to reach your company's target audience and pitch your products or services. While some B2B sales strategies are timeless and remain effective year after year, others are not. Old strategies that once yielded new sales may no longer work, giving rise to new strategies. So, what type of sales and marketing strategies can specialty contractors expect to see for the remainder of 2018?

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  • How to Leverage Customer Feedback to Increase Your Packaging Equipment Sales

    Posted On September 27, 2018 by SalesLeads, Inc.

    Your packaging equipment company’s success is dependent on its ability to deliver a high-quality product or service. If your target audience doesn't believe that it's worth the cost, they won't buy it. This is why it's important to constantly show and deliver your engineering firm’s benefits, or end result for your product or service. But first, you'll need to gain firsthand insight into your product or service, which is where customer feedback comes into play.

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  • How Security Companies Can Generate More Leads Using Video Marketing

    Posted On September 26, 2018 by SalesLeads, Inc.

    Since the dawn of television, businesses, such as security companies, of all shapes and sizes have used video marketing to promote their products and services. Thanks to online video-sharing platforms like YouTube, though, this marketing strategy is now more effective than ever. Even security companies can take advantage of video marketing by using it to attract leads. In fact, a study cited by the Content Marketing Institute (CMI) found that 77% of B2B marketers believe video marketing is the most effective marketing channel. But if you're thinking about using video to generate high-quality B2B leads for your security company, there are a few things you should know.

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  • Are Systems Integrators Using Webinars to Attract B2B Leads?

    Posted On September 25, 2018 by SalesLeads, Inc.

    Systems integrators know the importance of educating their audience about their products or services. If a distribution center or manufacturing facility, for example, doesn't know how a product or service works, it's unlikely that he or she will buy it. While there are dozens of ways to educate your company's audience, hosting webinars is arguably one of the most effective. Not only does it help plant managers or operations managers understand your product or service; it's also an excellent lead-generation tool. However, you'll need to follow a few steps to effectively generate B2B leads using webinars.

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