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Want to Sell More? Understand Your Customers Better
Posted On August 03, 2017 by Robert SmithWhen it comes to selling an industrial product or service, the more you know about your target audience, the greater your chances of success. Unfortunately, many sales people ignore this principle by using the same cookie-cutter approach towards every prospect. Even if you have a general understanding of your target audience, however, no two prospects have the exact same problems and needs. Therefore, you must place yourself in your prospects' shoes before reaching out to them.
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Industrial Projects Report - July 2017 Recap
Posted On August 02, 2017 by Robert SmithSalesLeads' experienced research team identified 467 new planned industrial projects during the month of July 2017. Below are a few of highlights on major industrial projects and noticable insights found in our industrial reports.
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5 Tips for Renting Out Industrial Construction Equipment
Posted On August 01, 2017Not all successful construction equipment businesses revolve around direct sales. Some focuses on equipment rentals. Construction companies often prefer to rent their equipment instead of buying it due to cost-savings it offers. If a company only needs a bulldozer for one month, for instance, renting is probably cheaper than buying. But if you're thinking about renting out industrial construction equipment, there are a few things your should know.
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Cold Emailing Strategies to Generate More Sales Leads
Posted On July 25, 2017 by Evan LamolinaraCold email marketing is arguably one of the easiest channels through which to generate business-to-business (B2B)sales leads. According to Experian, email is 20 times more cost effective than traditional advertising mediums. Assuming that you don't abuse an email address, you can continue to passively and efficiently communciate with your prospects.
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Why a Rejection in B2B Sales Isn't Always a Failure
Posted On July 21, 2017 by Robert SmithAmerican author and choreographer Twyla Tharp said it best: "Ultimately there is no such thing as failure. There are lessons learned in different ways." This is a principle that all business-to-business (B2B) sales people should follow. When one of your B2B sales leads rejects your offer -- or you otherwise experience a loss -- you should take a few steps back to review what happened. Even though you didn't make a sale, you can still learn from the experience and use this knowledge to optimize your future sales efforts.
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