• Planned Industrial Project Activity - May 2017 Recap

    Posted On June 01, 2017 by Robert Smith

    SalesLeads' experienced research team identified 447 new planned industrial projects during the month of May 2017. Below are a few of highlights on major industrial projects and noticable trends.

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  • 5 Account Based Marketing Best Practices

    Posted On May 24, 2017 by Robert Smith

    Account-based marketing (ABM), also known as key account marketing, is a marketing strategy in which a business communicates with prospects and sales leads using targeted, account-specific messages; ideally with a marketing automation tool. According to one survey, more than 90% of marketers acknowledge the value of ABM. But if you're thinking about implementing in your business's sales department, there are a few things you should know.

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  • 6 Easy Tips to Generate More B2B Sales Leads

    Posted On May 16, 2017 by Robert Smith

    Let's face it, every business-to-business (B2B) company needs sales leads to succeed. Without a list of prospects, you won't be able to promote your products or services effectively. Sure, you may get lucky and convert a few random prospects into paying customers, but this isn't a sustainable business model for long-term success. So, what steps can you take to find more B2B leads?

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  • B2B Cold Calling Mistakes to Avoid

    Posted On May 12, 2017 by Robert Smith

    Cold calling has long been an effective strategy used by business-to-business (B2B) companies to generate new business opportunities. It involves soliciting a product or service to prospects via phone with whom you've had no previous contact. If you want to generate sales from cold calling, however, you should avoid making the following mistakes.

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  • Understanding Your Industrial Project Sales Pipeline

    Posted On May 10, 2017 by Robert Smith

    Not every prospect with whom you make contact is going to buy your company's product or service during the initial correspondence. Whether you reach out to prospects via email, phone, or face to face, most prospects are hesitant the first time you contact them. Using industrial reports and market intelligence tools can help to ensure that you are engaging with the right companies, at the right time... Assuming you nurture them, however, you can often convert some of these prospects into paying customers.

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