Blog

  • 5 Common ABM Marketing Mistakes to Avoid

    Posted On June 20, 2020 by Evan Lamolinara

    Account-based marketing (ABM) has become a hot topic among business-to-business (B2B) companies in recent years. As the name suggests, it involves a strategic and methodological marketing approach that focuses on personalized messages and processes for specific accounts. Rather than using the same marketing approach on all prospects, for instance, AMB encourages companies to approach each account differently.

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  • 5 Reasons to Embrace Automation in B2B Sales

    Posted On May 15, 2020 by Evan Lamolinara

    How many steps in your B2B company's sales process do you automate? Some sales-related tasks work best when performed manually. Others, however, can and should be automated. Neglecting to embrace automation is a serious mistake that will place your B2B company at a disadvantage to its competitors. So, if you've been reluctant to automate sales-related tasks in your day-to-day activities, you should consider making the switch to automation for the five following reasons.

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  • How to Introduce Yourself When Cold Calling B2B Buyers

    Posted On May 04, 2020 by Evan Lamolinara

    Do you use cold calling to generate B2B sales? Assuming you target qualified leads, it can have a substantial impact on your B2B company's sales revenue. According to one study, nearly six in 10 C-level executives to communicate with B2B vendors and suppliers by phone. Because cold calling specifically involves calling leads with whom you've had no prior contact, however, you must quickly introduce yourself while explaining the reason for your call. So, what's the best way to introduce yourself when cold calling B2B buyers for sales purposes?

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  • 7 Tips for Permission-Based Marketing Success

    Posted On February 19, 2020 by Evan Lamolinara

    Statistics show the average person is now exposed to 4,000 to 10,000 ads each day. As a result, many B2B companies use permission-based marketing to connect with their respective audience of buyers. This alternative marketing strategy involves seeking a prospect's permission before sending him or her commercial messages. It's a non-intrusive, non-disruptive way for B2B companies to connect with their audience. If you're thinking about using permission-based marketing in your B2B company's operations, though, you should follow these seven tips to increase your chances of success.

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  • Create Meaningful Touches with News Alerts

    Posted On December 12, 2019 by Evan Lamolinara

    Logging back into the SalesLeads platform to review past Project Reports yielded some meaningful conversations, or maybe you missed out on an opportunity. Sometimes we get caught up with what’s ‘new’, we forget about the conversations where the contact said, “we pushed it back a month”, or “we’re not ready yet”. You want to stay in touch…where they actually call you back… with meaningful information, but what?

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