Blog

  • 7 Tips for Permission-Based Marketing Success

    Posted On February 19, 2020 by Evan Lamolinara

    Statistics show the average person is now exposed to 4,000 to 10,000 ads each day. As a result, many B2B companies use permission-based marketing to connect with their respective audience of buyers. This alternative marketing strategy involves seeking a prospect's permission before sending him or her commercial messages. It's a non-intrusive, non-disruptive way for B2B companies to connect with their audience. If you're thinking about using permission-based marketing in your B2B company's operations, though, you should follow these seven tips to increase your chances of success.

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  • Create Meaningful Touches with News Alerts

    Posted On December 12, 2019 by Evan Lamolinara

    Logging back into the SalesLeads platform to review past Project Reports yielded some meaningful conversations, or maybe you missed out on an opportunity. Sometimes we get caught up with what’s ‘new’, we forget about the conversations where the contact said, “we pushed it back a month”, or “we’re not ready yet”. You want to stay in touch…where they actually call you back… with meaningful information, but what?

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  • 7 Undeniable Benefits of Content Marketing for B2B Companies

    Posted On December 12, 2019 by Evan Lamolinara

    How much content does your B2B company produce and share with buyers? It takes time, as well as resources, to produce and share high-quality content regardless if your company sells a product, service or both. If you're willing to make the investment, though, you'll probably discover that it pays off in the form of increased lead generation, quality sales leads which can / will go into the sales reps funnel and pipeline.

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  • Does Your HVAC Company Use LinkedIn? What You Should Know

    Posted On November 27, 2019 by Evan Lamolinara

    HVAC companies use dozens of online channels to raise brand awareness, generate high-quality sales leads and, ultimately, sell their products or services. Of all the online channels available, though, LinkedIn ranks at the top of the list. If you own or work for an HVAC company, you can't ignore the value of LinkedIn. The popular business-focused social media network is the perfect channel on which to promote your heating and air conditioning company. With that said, however, there are a few things you need to know about LinkedIn in order to use it effectively.

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  • 5 Customer Relationship Management (CRM) Statistics Your Janitorial Company Needs to Know

    Posted On September 23, 2019 by Evan Lamolinara

    Customer relationship management (CRM) software is an essential marketing and sales tool used in the office industry. Some sales reps assume that it's only used for keeping track of sales leads, but this isn't necessarily true. In addition to sales lead tracking, CRM software offers email marketing, customer service solutions, logistics and more. In this post, we're going to reveal five statistics on CRM software, some of which may surprise you.

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