Blog

  • 9 Tips to Build Trust With Your B2B Company's Audience

    Posted On July 31, 2019 by 9 Tips to Build Trust With Your B2B Company's Audience

    Trust in your B2B company is the foundation for any marketing or sales process. Regardless of what your B2B company sells, you probably have competitors who sell the same or similar products or services. While countless factors can affect a prospective buyer's, or sales lead's, purchasing decision, one of the most influential is trust. By building a trustworthy reputation, it'll be easier to market and to close more sales. Below are nine effective ways to build trust with your B2B company's audience.

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  • B2B Sales: The 4 Step Process to Up-selling

    Posted On July 12, 2019 by Evan Lamolinara

    Upselling is a great way to boost revenue in B2B sales. Once a customer has purchased your product or service, you can begin to sell him or her a relevant “add on.” Generating B2B sales leads is tough, and in some case the cost for 1 sales lead can be several hundred dollars. In order for a sales executive to justify using any lead generation tool, the ROI has to make sense. Plus, you've already got the relationship with the prospect, why not maximize revenue?

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  • 5 Mistakes That Can Cost Your B2B Company Key Accounts

    Posted On July 08, 2019 by Evan Lamolinara

    Some customers will drive more revenue for your B2B company than others. Known as key accounts, they typically purchase larger volumes of products or services -- and they purchase those products or services more frequently than other customers. By focusing your sales efforts around key accounts, your B2B company will benefit from increased sales. Unfortunately, though, it's not uncommon for key accounts to leave a B2B company. If you're guilty of making one or more of the following mistakes, you can expect to lose some or all of your B2B company's key accounts.

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  • Using Customer Feedback to Drive Revenue Growth

    Posted On June 20, 2019 by Evan Lamolinara

    Customer feedback is an invaluable tool that B2B marketers from industrial companies and office companies can use to improve their conversion rates and help sales managers and their sales teams generate more sales. Unfortunately, it's also something that is frequently overlooked. When you're busy finding new sales leads, nurturing existing prospects, and conducting the countless other tasks that go into a successful sales operation, it's easy to overlook something as simple as customer feedback. This is a critical mistake, however, that can place your business behind your competitors.

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  • Increase Customer Retention with these 5 Tips

    Posted On June 16, 2019 by Evan Lamolinara

    Statistics show that it costs up to five times more to acquire a new customer than to sell to an existing customer. But if you want to keep and retain your customers, you'll need to make them “loyal.” If there's a competitor who offers the same product or service, perhaps the customer will choose them instead. Creating loyal customers prevent this from happening by encouraging customers to choose your business.

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