Blog

  • How to Create Conversion-Driving Subject Lines for Your Combustion Company‚Äôs Sales Emails

    Posted On February 15, 2019 by SalesLeads Inc

    Email is a powerful tool that can assist boiler, burner and chiller sales reps in reaching their target audience. In fact, statistics show that heating and buyers prefer communicating with vendors using email than any other channel, including phone, live chat and an online contact form. But if you're planning to use email in your combustion company's sales strategy, you should pay attention to the subject lines of your messages. Poorly crafted subject lines will turn prospects away, resulting in few or no sales. By perfecting your subject lines, however, you'll reap the benefits of a higher open rate, which leads to more sales.

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  • The Power of Customer Testimonials for Fluid Handling Companies

    Posted On January 30, 2019 by SalesLeads, Inc.

    Are you using customer testimonials as part of your fluid handling company's sales strategy? If not, you should. Customer testimonials offer an unparalleled level of transparency into your company's products or services, allowing prospects to make better-informed purchasing decisions. Furthermore, statistics show that nearly two-thirds of facility and plant buyers say testimonials and reviews are valuable. While you can still advertise your fluid handling company's products and services using marketing messages that you create, leveraging the power of customer testimonials is an easy and effective way to boost pump, flowmeter or valve sales.

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  • Do Personalized Emails Really Matter for Accounting Firms Sales?

    Posted On January 17, 2019 by SalesLeads, Inc.

    Creating personalized emails for your accounting firm's sales strategy takes time. You must first research the recipient, after which you can include meaningful and relevant information in your emails to which he or she can relate. Unless you've used personalized emails before, though, you might be wondering if they are really worth it. As a sales rep, you probably have countless other tasks to perform in your day-to-day operations, such as sourcing new leads and nurturing existing leads through the sales process. But personalized emails can pay off in several ways, some of which are revealed below.

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  • The Truth About What Facility Buyers Want From Telecommunications Equipment Vendors

    Posted On December 24, 2018 by SalesLeads, Inc.

    Running a successful telecom equipment company isn't easy. Whether you sell a product, a service or both, you must reach prospective buyers with your marketing messages and convince them to make a purchase. Because telecom equipment buyers consist of other business owners, executives and professionals, however, many are reluctant to make a purchase, especially if they haven't used your company in the past. By understanding what telecommunications equipment buyers really want, however, you can create a more effective promotional strategy that drives sales for your telecom equipment company.

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  • Is Cold Emailing an Effective Sales Tactic for Systems Integrators?

    Posted On December 19, 2018 by SalesLeads, Inc.

    Most sales reps have heard of cold calling -- it's one of the most common strategies used by system integrators to sell their products or services. However, a sales strategy that's often overlooked is cold emailing. Like cold calling, it involves communicating with a potential customer with whom you've had no previous content. The difference is that cold calling involves calling potential customers, whereas cold emailing involves emailing them. So, is cold emailing an effective B2B sales tactic, or should you focus your sales efforts on other strategies?

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