• How to Set Up More Sales Calls Around a Scheduled Appointment

    Posted On February 20, 2020 by Evan Lamolinara

    It happens to sales professionals all the time. Either marketing, inside sales or you set up a great sales lead appointment. It’ll take you about an hour and a half to get there. You’re more than happy to go on the sales call as it’s a new company with a defined need. However, a three-hour drive takes up half the day. How can the drive be more productive?

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  • 7 Tips for Permission-Based Marketing Success

    Posted On February 19, 2020 by Evan Lamolinara

    Statistics show the average person is now exposed to 4,000 to 10,000 ads each day. As a result, many B2B companies use permission-based marketing to connect with their respective audience of buyers. This alternative marketing strategy involves seeking a prospect's permission before sending him or her commercial messages. It's a non-intrusive, non-disruptive way for B2B companies to connect with their audience. If you're thinking about using permission-based marketing in your B2B company's operations, though, you should follow these seven tips to increase your chances of success.

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  • 7 Undeniable Benefits of Content Marketing for B2B Companies

    Posted On December 12, 2019 by Evan Lamolinara

    How much content does your B2B company produce and share with buyers? It takes time, as well as resources, to produce and share high-quality content regardless if your company sells a product, service or both. If you're willing to make the investment, though, you'll probably discover that it pays off in the form of increased lead generation, quality sales leads which can / will go into the sales reps funnel and pipeline.

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  • 5 Customer Relationship Management (CRM) Statistics Your Janitorial Company Needs to Know

    Posted On September 23, 2019 by Evan Lamolinara

    Customer relationship management (CRM) software is an essential marketing and sales tool used in the office industry. Some sales reps assume that it's only used for keeping track of sales leads, but this isn't necessarily true. In addition to sales lead tracking, CRM software offers email marketing, customer service solutions, logistics and more. In this post, we're going to reveal five statistics on CRM software, some of which may surprise you.

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  • Convincing a B2B Prospect to Make the Switch

    Posted On September 19, 2019 by Evan Lamolinara

    Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.

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