• 5 Common ABM Marketing Mistakes to Avoid

    Posted On June 20, 2020 by Evan Lamolinara

    Account-based marketing (ABM) has become a hot topic among business-to-business (B2B) companies in recent years. As the name suggests, it involves a strategic and methodological marketing approach that focuses on personalized messages and processes for specific accounts. Rather than using the same marketing approach on all prospects, for instance, AMB encourages companies to approach each account differently.

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  • How to Bypass Spam Filters When Cold Emailing B2B Buyers

    Posted On May 27, 2020 by Vince Antoine

    Cold emailing is a time-tested sales tactic that involves sending commercial emails to prospective buyers with whom you've had no prior contact. If you know a prospective buyer's email address, you can send him or her a cold email. In this cold email, you can introduce yourself while explaining what your B2B company does.

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  • 5 Reasons to Embrace Automation in B2B Sales

    Posted On May 15, 2020 by Evan Lamolinara

    How many steps in your B2B company's sales process do you automate? Some sales-related tasks work best when performed manually. Others, however, can and should be automated. Neglecting to embrace automation is a serious mistake that will place your B2B company at a disadvantage to its competitors. So, if you've been reluctant to automate sales-related tasks in your day-to-day activities, you should consider making the switch to automation for the five following reasons.

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  • How to Introduce Yourself When Cold Calling B2B Buyers

    Posted On May 04, 2020 by Evan Lamolinara

    Do you use cold calling to generate B2B sales? Assuming you target qualified leads, it can have a substantial impact on your B2B company's sales revenue. According to one study, nearly six in 10 C-level executives to communicate with B2B vendors and suppliers by phone. Because cold calling specifically involves calling leads with whom you've had no prior contact, however, you must quickly introduce yourself while explaining the reason for your call. So, what's the best way to introduce yourself when cold calling B2B buyers for sales purposes?

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  • 10 Tips to Keep Your Janitorial Company's Lead Data Secure

    Posted On April 16, 2020 by Evan Lamolinara

    Over the past few years, state governments have been taking a more aggressive approach towards protecting the privacy of their residents. California, for instance, passed the California Consumer Privacy Act (CCPA), whereas Maryland recently proposed a similar bill that would mirror the privacy rights of the CCPA. With privacy laws now in effect, it's important for B2B companies to take some basic precautions when managing lead data. Below are 10 tips to keep your B2B company's lead data safe and secure.

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