Blog

  • 5 Key Benefits of Automated B2B Sales Lead Nurturing

    Posted On June 15, 2019 by Evan Lamolinara

    Lead nurturing is a fundamental step in business-to-business lead generation. When you have well defined target audiences, you're essentially able to send the same message over and over again as new prospects enter your sales funnel. You'll have to spend a little extra time building your nurturing campaigns on the front end, but will save countless hours once your nurturing system is up and running. Here's a few benefits of B2B lead nurturing.

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  • Why Your B2B Company Needs a Content Marketing Strategy

    Posted On May 30, 2019 by Evan Lamolinara

    Content marketing has become one of the leading strategies used by B2C and B2B companies alike to generate interest, educate the prospect base as well as attract sales leads and generate sales. Defined as the use of high-quality content to attract buyers, it's essentially a form of inbound marketing. Below are several reasons to inform management, sales and sales management why your marketing department needs to develop and maintain a content marketing strategy.

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  • 5 Key Signs Your Material Handling Database Needs Help

    Posted On May 29, 2019 by Vince Antoine

    A well-groomed material handling database is an invaluable sales and marketing tool. Rather than blindly contacting prospects, you can segment your database to find those most interested, to those that never responded to your products or services. However, not all material handling databases offer the same value. Here are five key signs that your material handling database needs a little work.

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  • 10 Tips to Streamline Your Telecom Equipment Company's Lead Generation Strategy

    Posted On April 22, 2019 by SalesLeads, Inc.

    Are you struggling to keep your telecom equipment company's pipeline full of high-quality leads? Countless telecom equipment companies rely on leads to sell their products or services. According to Deloitte’s 2019 Telecommunications Industry Outlook there are specific revenue opportunities that are taking shape due to the 5G wireless technologies.

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  • Is Video Marketing an Effective Tactic for Office Furniture Companies?

    Posted On April 16, 2019 by SalesLeads, Inc.

    Video marketing has become a common tactic used by countless companies to reach their target audience and promote their products or services. By creating and sharing relevant videos, office furniture companies can attract prospective customers and increase their sales revenue. While the benefits of video marketing for B2C companies is apparent, you might be wondering how it fares for office furniture office furniture companies. You can conduct your experiments on video marketing to gauge its effectiveness for your office furniture company, but we've listed a few key benefits below.

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