Blog

  • How to Set Up a LinkedIn Page for Your B2B Company to Get Noticed and Generate Sales Leads

    Posted On August 05, 2019 by Evan Lamolinara

    With Facebook reaching the largest audience of all social media networks -- about 2.4 billion each month -- many B2B companies overlook the value of LinkedIn. Granted, LinkedIn reaches a smaller audience, but it's still a valuable marketing and sales platform. In fact, statistics show that four in five B2B sales leads originate from LinkedIn, compared to just 7% on Facebook and 13% on Twitter. To use LinkedIn as a lead generation platform, though, you'll need to set up a Page for your B2B company.

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  • 9 Tips to Build Trust With Your B2B Company's Audience

    Posted On July 31, 2019 by 9 Tips to Build Trust With Your B2B Company's Audience

    Trust in your B2B company is the foundation for any marketing or sales process. Regardless of what your B2B company sells, you probably have competitors who sell the same or similar products or services. While countless factors can affect a prospective buyer's, or sales lead's, purchasing decision, one of the most influential is trust. By building a trustworthy reputation, it'll be easier to market and to close more sales. Below are nine effective ways to build trust with your B2B company's audience.

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  • 10 Tips to Prevent Your B2B Sales Emails from Going into the Spam Folder

    Posted On July 11, 2019 by Evan Lamolinara

    Statistics show the average return on investment (ROI) for email, when used as a sales channel, is 4,400%. In other words, companies earn an average of $44 in revenue for every $1 they spend on email. But if you're planning to use email to generate sales for your B2B company, you'll need to take the necessary precautions to ensure your messages land in recipients' inbox. If an email land in a recipient's spam folder, it's unlikely he or she will read it. Furthermore, having too many of your emails flagged as spam can hinder your deliverability rate, meaning you'll reach fewer users using this sales tactic in the future. The good news is that you can prevent your sales emails from going to recipients' spam folder by following these 10 tips.

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  • 5 Mistakes That Can Cost Your B2B Company Key Accounts

    Posted On July 08, 2019 by Evan Lamolinara

    Some customers will drive more revenue for your B2B company than others. Known as key accounts, they typically purchase larger volumes of products or services -- and they purchase those products or services more frequently than other customers. By focusing your sales efforts around key accounts, your B2B company will benefit from increased sales. Unfortunately, though, it's not uncommon for key accounts to leave a B2B company. If you're guilty of making one or more of the following mistakes, you can expect to lose some or all of your B2B company's key accounts.

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  • Why Your B2B Company Needs a Strong LinkedIn Presence

    Posted On July 08, 2019 by Evan Lamolinara

    Does your B2B company have a strong presence on LinkedIn? When most sales reps or marketers think of the top social media networks, most envision Facebook and Twitter. Both social media networks offer a near-limitless amount of traffic, and you can use them to connect with prospects and generate more sales. However, LinkedIn is arguably more effective for B2B companies because it's designed specifically for professionals. Here are several reasons why your B2B company needs a strong presence on LinkedIn.

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