• 7 Undeniable Benefits of Content Marketing for B2B Companies

    Posted On December 12, 2019 by Evan Lamolinara

    How much content does your B2B company produce and share with buyers? It takes time, as well as resources, to produce and share high-quality content regardless if your company sells a product, service or both. If you're willing to make the investment, though, you'll probably discover that it pays off in the form of increased lead generation, quality sales leads which can / will go into the sales reps funnel and pipeline.

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  • Over-Relying on Customers to Make Up the Shortfall for Revenue

    Posted On November 19, 2019 by Evan Lamolinara

    What if sales had sold all they could to their customers? What happens when customers stop responding to your marketing efforts because they already purchased it? Especially at the end of the year, we turn to customers to help close the revenue gap. What if this time, there’s just simply not enough?

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  • 10 Content Marketing Tips to Turbocharge Sales Lead Generation

    Posted On November 18, 2019 by Evan Lamolinara

    Content marketing has become a cornerstone strategy used by B2B companies to both attract new sales leads and nurture existing sales leads into customers. By publishing high-quality content that's aligned with the interests of your B2B company's audience, you'll experience greater success. But there's a right way and a wrong way to perform content marketing. For the best performance, consider the 10 following content marketing tips, all of which help your B2B company succeed.

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  • How to Maximize Sales Opportunities in a Slowing Economy

    Posted On October 28, 2019 by Evan Lamolinara

    Weakening economic indicators are triggering business owners, marketers and sales managers to take a second look at their sales and marketing strategies for the remainder of Q4 and for 2020. Analyzing two years’ worth of data from the Business Confidence Index, it indicates that it has consistently trended downward month after month.

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  • Food and Beverage Industry News and Planned Industrial Project Reports - SEPTEMBER 2019 Recap

    Posted On October 15, 2019 by Evan Lamolinara

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