• Product Explainer Videos: How to Capture More B2B Leads With Video Content

    Posted On July 02, 2020 by Vince Antoine

    You can capture more B2B leads to target in your company's sales activities by publishing and promoting explainer videos. Like consumers, B2B buyers often research products before buying them. Most B2B buyers won't immediately purchase a new product. Rather, they'll spend at least some time digging into its features and benefits to determine whether or not it's a smart investment for their respective business. Product explainer videos allow you to educate B2B buyers about your company's products while cultivating new and high-quality leads in the process.

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  • Why You Should Qualify Your B2B Company's Leads

    Posted On June 29, 2020 by Evan Lamolinara

    Leads are the foundation of nearly all effective B2B sales strategies. You can't expect to sell a product or service by flipping through the phone book and cold calling random numbers. Rather, you'll need to source the contact information of prospective buyers. Before using new leads in your B2B company's sales strategy, though, you should consider qualifying them. Lead qualification is a useful B2B sales tactic that offers several noteworthy benefits, including the following.

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  • How to Attract B2B Leads Using Facebook

    Posted On June 26, 2020 by Vince Antoine

    Facebook continues to dominate the realm of social media. According to Statista, the network now reaches more than 2 billion users every month. While some people use Facebook for personal reasons, such as keeping up with the news and connecting with friends, others user for commercial purposes. In fact, Facebook is a powerful marketing tool that business-to-business (B2B) companies can use to generate leads.

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  • 7 Tips to Generate Buzz When Launching a New B2B Product

    Posted On June 25, 2020 by Evan Lamolinara

    Is your B2B company preparing to launch a new product? For a successful launch, you must spread the word so that prospective buyers know about it. Buyers might be familiar with your B2B company's existing products, but it's a different story for new products. As a result, you may experience abysmal sales after putting the new product up for sale. The good news is that you can generate buzz when launching a new product by following these tips.

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  • Is the Sales Funnel Anemic without Trade Shows?

    Posted On June 23, 2020 by Cherise Kennerley

    Sales, marketing and business owners have always had a love – hate relationship with trade shows. While trade shows have remained a traditional means of generating sales leads, trade shows are making great strides to move the educational segment of the trade show online. There are sponsors of the event, however, are they generating the sales leads they were hoping for? That answer is still to be determined.

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