Blog

  • Mobile Marketing: How to Reach B2B Companies that are Moving Locations Using Mobile Solutions

    Posted On September 27, 2019 by Evan Lamolinara

    What percentage of your moving company's sales come from mobile users? With mobile device usage on the rise -- about 96% of Americans own some type of cellphone, according to a Pew Research Center Survey -- you can't ignore this audience in your moving company's sales efforts. When promoting your moving company's products or services on digital channels, strive to reach more mobile or cell phone users. Doing so will allow you to tap into this ever-growing audience, resulting in higher sales leads. In this post, we're going to reveal several effective marketing strategies to reach more mobile users.

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  • 5 Customer Relationship Management (CRM) Statistics Your Janitorial Company Needs to Know

    Posted On September 23, 2019 by Evan Lamolinara

    Customer relationship management (CRM) software is an essential marketing and sales tool used in the office industry. Some sales reps assume that it's only used for keeping track of sales leads, but this isn't necessarily true. In addition to sales lead tracking, CRM software offers email marketing, customer service solutions, logistics and more. In this post, we're going to reveal five statistics on CRM software, some of which may surprise you.

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  • Convincing a B2B Prospect to Make the Switch

    Posted On September 19, 2019 by Evan Lamolinara

    Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.

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  • Tips to Improve Sales Team Productivity

    Posted On September 18, 2019 by Evan Lamolinara

    Even if your sales team currently has a steady stream of new sales leads, chances are there's room for improvement – there's always room for improvement. By optimizing your sales team for greater productivity, you'll reap the benefits of more revenue or a smaller headcount. So, how exactly can you improve your sales team's productivity? Here are 5 tips. I'm sure you've heard these before. However, have you made any changes? Are there any additional adjustments you can make to improve it even more? Let's take another look.

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  • Fall Trade Show Season – How to Maximize Your Investment in a Trade Show

    Posted On September 18, 2019 by Evan Lamolinara

    Trade show season is upon us and everyone is hoping it will produce the quantity and quality of leads needed to close out the year and build a backlog for 2020. In order for that to happen, we need to discuss how to best prepare and use all of the offerings provided by the show producers. Let’s begin with the obvious. The trade show booth.

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