Blog

  • NEW Survey: Majority of Manufacturers Likely to Bring Production and Sourcing Back to North America Post-Coronavirus

    Posted On March 20, 2020 by Evan Lamolinara

    Thomas, the world’s leading industrial sourcing and marketing platform, is conducting monthly surveys to uncover coronavirus’ continued impacts on North American manufacturing. Based on responses from more than a thousand companies to our surveys in February and March 2020, comparatively we found:

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  • 9 B2B Sales Tips on How to Deal With Unresponsive Prospects

    Posted On March 18, 2020 by Evan Lamolinara

    As you've started to work from home, you may have noticed most of your calls are going into voicemail. It's frustrating, no doubt. However, there are other ways and channels that can...and should be used. Right now, prospects can be on-site at work, working from home, or a combination of the two. Being thoughtful on when to contact, as well as clear on your message is more important now...than ever.

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  • Soft Selling vs Hard Selling in the B2B Industry: What's the Difference?

    Posted On March 17, 2020 by Evan Lamolinara

    In the B2B industry, sales tactics can be classified as either soft or hard, depending on what they encompass. Seasoned sales reps often use both types of tactics to engage with prospects, it all depends on what the situation warrants. Soft selling is a more personal approach or subtle persuasion, whereas hard selling is a more direct approach. Unless you're familiar with these two main categories of sales tactics, though, you might be wondering how they differ. Below, you'll learn more about the nuances between soft selling and hard selling in the supply chain and logistics industry.

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  • 9 Tips to Perfect Your B2B Sales Voicemails

    Posted On February 29, 2020 by Evan Lamolinara

    Not every lead or prospect whom you call will answer their phone. Statistics show roughly four in five B2B sales calls go to voicemail. It's disheartening when you spend your morning or evening calling buyers from your company's office, only for few or none of them to answer. Even if a call goes to voicemail, though, you may able to compel a buyer into returning your call, which could then pave the way for a sale. There are a few things you need to know, however, when leaving voicemails for buyers.

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  • 10 Tips on How to Sell to Multiple Decision-Makers

    Posted On February 19, 2020 by Evan Lamolinara

    It's not uncommon for companies to have multiple-makers. In addition to the Chief Executive Officer (CEO), other decision-makers in a company's operations may include a Chief Financial Officer (CFO), a Chief Operations Officer (COO), a Chief Technology Officer (CTO) and more. According to one study, in fact, the average company now has a half-dozen decision-makers who are directly involved in making purchases. As a B2B sale rep, you need to know what's important to each decision maker.

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