Blog

  • Sales Managers: Find Out When to Disqualify Your Sales Team's Bad Sales Leads

    Posted On May 24, 2019 by Evan Lamolinara

    B2B Sales leads are essential to your company's success. They provide sales reps with prospective customers whom they can target with their sales messages. But it's not just the quantity of B2B sales leads your company generates that matters. Lead quality is equally if not more important than sales lead volume. If a B2B sales lead is low quality and not worth pursuing, you should disqualify it. In this blog post, you'll learn more about sales lead disqualification and when exactly you should disqualify a sales lead.

    Read More
  • B2B Sales: How to Create a Positive Experience for Security Service Buyers

    Posted On May 22, 2019 by Evan Lamolinara

    Whether your B2B company sells a product, a service or both, you should focus on creating a positive experience for buyers. Statistics show that buyers who are totally satisfied drive over twice the revenue as their dissatisfied counterparts. When a buyer has a positive experience with your B2B company, he or she may return to make additional purchases in the future. Furthermore, satisfied buyers may recommend your B2B company to a friend, family member or coworker, driving even more revenue for your B2B company.

    Read More
  • 7 Common Misconceptions About Direct Mail Advertising You Shouldn't Believe

    Posted On May 14, 2019 by SalesLeads, Inc.

    With email now ranking as the world's most commonly used communications channel, many packaging equipment sales reps focus their attention on it rather than direct mail advertising. While email certainly offers advantages over generating sales leads for direct mail -- instant delivery, more measurable performance insights, higher level of customization, etc. -- you shouldn't discount the value of this age-old sales tactic. Below are seven common misconceptions about direct mail.

    Read More
  • What Is Sales Gamification? And Why Should I Use It?

    Posted On May 13, 2019 by Evan Lamolinara

    Gamification has become a hot topic among B2B sales reps. While gamification can be used for a variety of purposes, it's particularly effective at motivating sales teams. But what exactly is sales gamification? And why should your company's sales team use it?

    Read More
  • 7 Mobile Marketing Tips for Office Furniture Companies to Generate More Sales

    Posted On May 10, 2019 by SalesLeads, Inc.

    Statistics show mobile devices -- smartphones, tablets, smartwatches, etc. -- are now responsible for over half of all internet traffic. As this number continues to increase, B2B companies can no longer ignore mobile users in their marketing strategy. If you operate an office furniture company, you should adjust your marketing strategy to target these users. By connecting with mobile users, you'll generate more sales while creating stronger brand visibility for your office furniture company in the process. So, how can you reach more mobile users with your marketing messages?

    Read More