Blog

  • How Poor Customer Service Can Affect Your a Sales Manager's Sales Team

    Posted On August 29, 2019 by Evan Lamolinara

    Does your B2B company offer stellar customer service? According to a survey conducted by Accenture, three-fourths of the top B2B sales reps say customer experience will become more important in the years to come. Even if your B2B company sells a product (not a service), you can't ignore the value of excellent customer service. With poor customer service, you may encounter one or more of the following problems, all of which can restrict your B2B company's ability to attract and retain buyers.

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  • Telephone and Data Services

    Posted On August 28, 2019 by Evan Lamolinara

    Are buyers loyal to your telephone and data services company brand? Statistics show that over half of a typical B2B company's revenue comes from repeat buyers. If a buyer is satisfied, he or she will probably stay with your telephone and data services company rather than exploring alternative solutions offered by a competitor.

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  • Why You Should Use Video In Your Moving Company's Sales Process

    Posted On August 27, 2019 by Evan Lamolinara

    When selling your office or industrial moving company's products and services, you shouldn't ignore the benefits of video. Video isn't used strictly for recreational or leisure purposes. While many people watch videos for "fun," others watch them for to learn more about the industry and services a company provides. In this post, you'll learn more about the benefits of video marketing for moving a company's sales.

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  • How to Turn More Structured Cabling Cold Calls into Meetings

    Posted On August 08, 2019 by Evan Lamolinara

    As a structured cabling sales rep, you'll probably spend a significant portion of your workday cold calling prospects. Even with the rise of inbound marketing, cold calling remains one of the most commonly used B2B sales channel -- and for good reason. It's simple, easy to perform and yields results. But not all cold calls will land you a meeting. According to HubSpot, only an average of one in 50 cold calls result in a meeting with the prospect. It's frustrating when a prospect declines to set up a meeting, but there are ways to turn more of your cold calls into meetings, including the following.

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  • 7 Ways to Improve the Open Rates of Your Outbound B2B Sales Emails

    Posted On August 08, 2019 by Evan Lamolinara

    Do you use email to communicate with prospective buyers, sales leads, and pitch your B2B company's products or services? If so, you probably know the importance of obtaining and maintaining high open rates. Defined as the percentage of recipients who open your outbound sales emails, it's a critically important performance metric. If your emails have a low open rate, they won't drive many sales opportunities. By optimizing your email strategy, though, you can achieve higher open rates while taking full advantage of email as a sales channel. So, what are some of the different ways to improve the open rates of your B2B sales emails?

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